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Noah Elkin

Research Director
Noah Elkin focuses on digital marketing strategy and technology, including multichannel, mobile, email and account-based marketing, and emerging marketing technologies and platforms. Mr. Elkin serves marketers, helping them assess...
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Blog

The Perils of Innovation

Noah Elkin | July 06, 2016

In my personal technology museum (read: the bottom of a desk drawer) sit five BlackBerry devices, going as far back as my first monochrome model from 2005.  So attached was I to punching out email on those little plastic keys that…

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High-Tech Marketers Face High-Fidelity Challenges

Noah Elkin | June 27, 2016

Rising expectations from the C-suite, ongoing concerns about delivering relevant marketing conversations using the right channel mix, emerging priorities around digital commerce, increased pressure to demonstrate ROI from marketing technology investments. If you’re a marketing leader, you’ve probably run across some (or…

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Preparing Multichannel Marketing for the Internet of Things

Noah Elkin | June 15, 2016

With an installed base of 21 billion internet-connected objects and $3 trillion in spending projected for 2020, there’s little wonder why the Internet of Things (IoT) has reached the Peak of Inflated Expectations on Gartner’s “Hype Cycle for the Internet of…

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Hot Trend for B2B Marketers: Account-Based Marketing

Noah Elkin | May 06, 2016

Every salesperson wants good leads, and increasingly, B2B marketers are expected to not only provide those good leads but also help close deals. In fact, according to our CMO Spend Survey, 2015-2016: Digital Marketing Comes of Age (Gartner for Marketing Leaders…

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5 Not-So-Easy Pieces: Who Owns Multichannel Marketing?

Noah Elkin | April 27, 2016

When analysts get to talking, the conversation sometimes takes a reflective turn. One recent exchange raised the question whether all marketing today is (or should be) multichannel. The answer is less obvious than you might think. Even in the face of the increasingly…

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