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Noah ElkinResearch Director
Noah Elkin focuses on digital marketing strategy and technology, including multichannel, mobile, email and account-based marketing, and emerging marketing technologies and platforms. Mr. Elkin serves marketers, helping them assess...
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High-Tech Marketers Face High-Fidelity Challenges
Noah Elkin | June 27, 2016
Rising expectations from the C-suite, ongoing concerns about delivering relevant marketing conversations using the right channel mix, emerging priorities around digital commerce, increased pressure to demonstrate ROI from marketing technology investments. If you’re a marketing leader, you’ve probably run across some (or…
Preparing Multichannel Marketing for the Internet of Things
Noah Elkin | June 15, 2016
With an installed base of 21 billion internet-connected objects and $3 trillion in spending projected for 2020, there’s little wonder why the Internet of Things (IoT) has reached the Peak of Inflated Expectations on Gartner’s “Hype Cycle for the Internet of…
Hot Trend for B2B Marketers: Account-Based Marketing
Noah Elkin | May 06, 2016
Every salesperson wants good leads, and increasingly, B2B marketers are expected to not only provide those good leads but also help close deals. In fact, according to our CMO Spend Survey, 2015-2016: Digital Marketing Comes of Age (Gartner for Marketing Leaders…
5 Not-So-Easy Pieces: Who Owns Multichannel Marketing?
Noah Elkin | April 27, 2016
When analysts get to talking, the conversation sometimes takes a reflective turn. One recent exchange raised the question whether all marketing today is (or should be) multichannel. The answer is less obvious than you might think. Even in the face of the increasingly…