Digital Rights Management (DRM – alternatively Information Rights Management [IRM]) and Data Loss Prevention (DLP) are typically thought of as separate problems with different vendors and solutions targeting each. The market may have evolved this way, but that’s not the way it has to be.
The need to place and enforce DRM policies on information (e.g. can I print this? copy it to USB? email it?) must expand to include contextual awareness of the content being protected – the realm of DLP. These are not separate problems an should be integrated, ideally from a single solution.