- It is an asset
- It represents potential (revenue) for our organization
- Sitting idle and locked in a warehouse, its potential is wasted
- Its value typically diminishes over time
Why aren’t we laser-focused on putting information in motion to the people that need it, when and where they need it?
“Locking down” information has never been our goal. Freeing up information to get it to the right people at the right time in the right context to make the right decision must be.