Monica Basso

A member of the Gartner Blog Network

Monica Basso
Research VP
12 years at Gartner
22 years IT industry

Monica Basso is a vice president in Gartner Research. She covers enterprise mobility, including BYOD, MDM, tablets, enterprise file synchronization and sharing. Read Full Bio

The emerging market for enterprise file synchronization and sharing

by Monica Basso  |  February 13, 2013  |  6 Comments

In the last twelve months, there has been an explosive level of interest, demand and investments in cloud services and platforms to support file synchronization, sharing and broader collaboration capabilities, while granting the level of IT control required.  Major drivers for this new priority being the growing adoption of media tablets in the enterprise, combined with the proliferation of personal cloud services that enhance the productivity and collaboration for the users of those device; but also IT organizations’ growing concerns about the consequent lack of control on corporate information and progressive security and compliance exposures.

The good news is that an emerging market of enterprise class offerings has been developing meanwhile, that meet the IT concerns while providing the desired usability to users. This new market is defined by Gartner as the Enterprise File Synchronization & Sharing market – and is rapidly evolving with multiple offerings available alreday (we counted 50+ vendors by end 2012, and there are many more about to launch in the coming weeks!). A smaller number meet all enterprise requirements, and IT organizations are still quite confused about how to identify the most appropriate offerings to meet today’s requirements and set the stage for creating an innovative mobile workplace for the future.

We have been investigating this space for sometime and have now published the new marketscope research note that covers it. You can find it on at:

MarketScope for Enterprise File Synchronization and Sharing

Published: 12 February 2013 ID:G00226376

 Analyst(s): Monica Basso | Jeffrey Mann

 In this research, we analyze the emerging market for enterprise file synchronization and sharing products, and cloud-based services. These enable better productivity and collaboration for mobile workers, granting IT control with security and compliance capabilities.

 Looking forward to know your comments, ideas and experiences on the subject of EFSS!




Category: Enterprise File Synchronization and Sharing     Tags: , ,

Facebook reaches 500 million users

by Monica Basso  |  July 22, 2010  |  3 Comments

Facebook’s co-founder and CEO Mark Zuckerberg announced yesterday in an interview on ABC News that Facebook has reached 500 million users. This is a confirmation of what we predicted last year in our report  Gartner’s Top Predictions for IT Organizations and Users, 2010 and Beyond: A New Balance:

By 2012, Facebook will become the hub for integration of social networks, as well as for social extensions of traditional websites and applications.

Facebook is not simply a social network which grows at rapid pace, particularly on mobile usage, and already outnumbers any other social networks. Facebook is also a platform, which provides a framework for developers to create applications that interact with Facebook features. Through its application programming interface (API), other websites and applications can be made social, for example, by sharing content, invites and events with the Facebook community.

Through these mechanisms, Facebook will support and take a leading role in developing the distributed, interoperable social Web. As Facebook continues to grow and outnumber other social networks, this interoperability will become critical to the success and survival of other social networks, communication channels and media sites. Connection to Facebook are being developed in enterprise products as well – latest announcement coming from Microsoft few days ago about the integration with Facebook of Outlook Social Connector which turns Outlook into a social-enabled application.

Thanks to its already leading role, with a critical mass of both users and platform mechanisms, Facebook will assume an increasingly predominant role for integration among social networks. Other social networks (including Twitter) will continue to develop, seeking further adoption and specializations with communication or content areas, but Facebook will represent a common denominator for all of them.

Sure – privacy will continue to create challenges for Facebook and growing integration with other services and applications make this even worse. Possible competition and resistance to Facebook as a hub might come from other markets, for example, Orkut in India and Brazil, V Kontakte in Russia, Mixi in Japan or QQ in China. Some user groups may begin to defects due to changes to the social network participation (too wide), or other issues originating when a person’s multiple roles collapse into a single Facebook account.

Anyway, Facebook continues marching on its conqueer of the Internet and mobile population and – unless a major unexpected event, a “black swan” appears on its path… it seems to be set to become the mother of all social networks.

Organizations that haven’t done it yet, should begin to think how to target Facebook, the third largest “country” in the World – and take advantage in advertising, communication, demand-generation, marketing and client.


Category: Uncategorized     Tags: , ,

Time to bring my Gartner blog alive

by Monica Basso  |  July 22, 2010  |  1 Comment

Welcome to my blog!

For multiple reasons, I have been postponing this moment through 2010. And on multiple occasions I regretted having done so. But the time has come, eventually. Today, my Gartner blog comes alive!

My intention is to use this channel to communicate with You – whether You are an IT user, an IT provider, a journalist or somebody else – to highlight my research findings, expose new positions, provide commentary on events; and, last but not least, to collect your feedback, suggestions, stories and questions. Being a enthusiastic supporter of social media adoption in business contexts, I’d like to use this powerful tool to be in touch and interact more effectively with a multitude of You!

Since my analyst profile offers already many details, I am not going through a formal introduction of myself. Instead, I’ll go on writing my first commentary piece on…

…see next post coming shortly!


1 Comment »

Category: Introduction     Tags: , , , ,