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Gartner for Marketers

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Tag archive for: Online Music

A Mobile Marketing Take on the Jay-Z/Samsung Effort

July 10, 2013 | 0 Comments

The Jay-Z “Magna Carta-Holy Grail”/Samsung partnership that should have been fairly straightforward — global music star partners with leading smartphone manufacturer for mutual promotion — is either a mixed bag (“Jay-Z is Watching, and He Knows Your Friends”)z  at best, or a bust…

Music and Brands: Neverending Love Story or Too Many Snags?

March 14, 2013 | 0 Comments

“We never got it off on that revolution stuff, and It was such a drag Too many snags“ (by David Bowie, made a hit by Mott the Hoople) My wanderings bring me to Austin, TX, this week where I’m attending…

Google Music: It is an Online Music Store – Differentiation From Competition? Google+

November 16, 2011 | 1 Comment

After a weeks, or so it seemed, of rumors, speculation and innuendo, Google unleashed its online music store. OK, it doesn’t have Warner Music Group’s catalog but it does have Universal, EMI and Sony. Will Warner eventually come join the…

The Future of Charts and Trying to Figure out What a Facebook Like is Worth

September 15, 2011 | 0 Comments

(And other challenges in a socially connected world . . . ) I moderated a panel called “The Future of Charts” at the SFMusicTech conference earlier this week and came away with a stronger sense of how complex the business…

Rdio: will the family pak draw them?

August 23, 2011 | 0 Comments

Why hasn’t the subscription model for online music? Sure, its previous incarnation in the first half of the decade was fraught with DRM snafus and, well, none of the services played on the iPod.  But the iPhone and the app…

File Under: Inevitable (it took way too long but it was inevitable)

August 17, 2011 | 1 Comment

Nice rundown on on YouTube (Google) and its efforts to smooth (or smoother) their somewhat fractious relations with content rightsholders.  In this case, the online video giant’s dualistic role as a music freak’s treasure chest and bane of segments of the music industry settled a…

Google Makes Lemonade from Lemons: Music Beta by Google

May 10, 2011 | 0 Comments

Have you heard that Music Beta by Google is now available – if Google grants you permission to use their “beta”? Check it out here.  Google wants to make listening to music “…a much better experience,” according to “Chris” who…

Zune Subscribers Get (Feels-like) Free Love

November 20, 2008 | 1 Comment

In addition to lowering prices on its family of flash-based Zune personal media players earlier this week, Zune and its subscriber service, has gone straight past value-proposition marketing to the “freemium” handout. To-date, the Zune’s music service comprises an online …