Mike McGuire

A member of the Gartner Blog Network

Entries Tagged as 'online media'


How Instagram Monetizes Its Popularity: Selling You Out?

by Mike McGuire  |  December 18, 2012  |  Comments Off

Update: Well, at least the folks at Instagram are listening.  The company did a reasonable job of explaining the intent of the change in policies and made clear they aren’t looking to sell users photos.  However, I think the lessons I mentioned are still worth considering. So many teaching moments wrapped up in the news that Instagram’s terms [...]

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Category: Digital Marketing Uncategorized     Tags: , ,

The Power of the “Second-Screen” Super Bowl Ad Inventory Nearly Sold Out

by Mike McGuire  |  December 12, 2012  |  Comments Off

Perhaps some folks might be surprised to see the news that ad inventory for the stream of the upcoming Super Bowl (and I like the 49ers chances of being in that game, by the way) are nearly sold out.  Why? Advertisers are wising up to the fact that consumers are using those second-screen apps we’ve heard [...]

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Category: Digital Marketing Uncategorized     Tags: , ,

Google Makes Lemonade from Lemons: Music Beta by Google

by Mike McGuire  |  May 10, 2011  |  Comments Off

Have you heard that Music Beta by Google is now available – if Google grants you permission to use their “beta”? Check it out here.  Google wants to make listening to music “…a much better experience,” according to “Chris” who is the talking head who describes the Music Beta from Google in the video that [...]

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EIDR: A Much-needed Standard for Licensing and Online Distribution

by Mike McGuire  |  November 7, 2010  |  1 Comment

At first glance, the Entertainment ID Registry (EIDR) strikes one as one of those consortia that could easily end up claiming to want to work together as an industry to solve common problems , but either out of disinterest or distrust, never quite pull off codifying and spreading whatever standard was originally desired. Yet, I’m [...]

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World Series 2010 and the Options for “Live” TV

by Mike McGuire  |  October 27, 2010  |  Comments Off

As the World Series gets ready to take over more than a few news cycles in the coming week or so, it’s interesting to consider how consumers will watch and track the series. It’s possible that the 2010 World Series will be remembered not just for the games themselves but also as being a milestone [...]

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Hulu Plus: You Can Pay?

by Mike McGuire  |  June 30, 2010  |  2 Comments

So now we’ll get an answer to the $9.99 question: will making TV shows available on consumer PCs and portable devices be enough to get those consumers to pay directly for TV shows? Shows they’re probably already getting for free or through their service provider. OK, wait, let’s put a real fine point on this [...]

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Category: media business models online video     Tags: ,

DRM, Copy protection, Copyright Law and Consumers

by Mike McGuire  |  October 1, 2008  |  Comments Off

 What an interesting confluence of events this week. . . If anyone ever needed proof of the notion that lawyers are the only stakeholders making money on the analog-to-digital/physical-media-to-digital transitions for the media, the last couple of days should be confirmation. First, RealNetworks releases its DVD-copying software, RealDVD, today. The software download lets a user [...]

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Category: Online Music     Tags: , , ,