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Gartner for Marketers

Gartner for Marketers

Tag archive for: online media

How Instagram Monetizes Its Popularity: Selling You Out?

December 18, 2012 | 0 Comments

Update: Well, at least the folks at Instagram are listening.  The company did a reasonable job of explaining the intent of the change in policies and made clear they aren’t looking to sell users photos.  However, I think the lessons I…

The Power of the “Second-Screen” Super Bowl Ad Inventory Nearly Sold Out

December 12, 2012 | 0 Comments

Perhaps some folks might be surprised to see the news that ad inventory for the stream of the upcoming Super Bowl (and I like the 49ers chances of being in that game, by the way) are nearly sold out.  Why? Advertisers…

Google Makes Lemonade from Lemons: Music Beta by Google

May 10, 2011 | 0 Comments

Have you heard that Music Beta by Google is now available – if Google grants you permission to use their “beta”? Check it out here.  Google wants to make listening to music “…a much better experience,” according to “Chris” who…

EIDR: A Much-needed Standard for Licensing and Online Distribution

November 7, 2010 | 0 Comments

At first glance, the Entertainment ID Registry (EIDR) strikes one as one of those consortia that could easily end up claiming to want to work together as an industry to solve common problems , but either out of disinterest or…

World Series 2010 and the Options for “Live” TV

October 27, 2010 | 0 Comments

As the World Series gets ready to take over more than a few news cycles in the coming week or so, it’s interesting to consider how consumers will watch and track the series. It’s possible that the 2010 World Series…

Hulu Plus: You Can Pay?

June 30, 2010 | 2 Comments

So now we’ll get an answer to the $9.99 question: will making TV shows available on consumer PCs and portable devices be enough to get those consumers to pay directly for TV shows? Shows they’re probably already getting for free…

DRM, Copy protection, Copyright Law and Consumers

October 1, 2008 | 0 Comments

 What an interesting confluence of events this week. . . If anyone ever needed proof of the notion that lawyers are the only stakeholders making money on the analog-to-digital/physical-media-to-digital transitions for the media, the last couple of days should be…