Tag archive for: Mobile Marketing

Before We Lose the Thread Completely . . . Convenience, Clarity Certainty

July 20, 2015 | 0 Comments

Somewhere between the advent of iOS 7, Android’s Lollipop and now, we (those of us in mobile marketing) kind of got ahead of ourselves and our customers and prospects.   We moved to embrace Apple’s iBeacons and low-energy Bluetooth beacons — hoping that by having the ability to ping and engage people as they passed through… Read More

Seeking Out the Cool in Digital Marketing

May 7, 2015 | 0 Comments

Defining cool in specific terms is a tough thing to do. Each of us has our own criteria for assessing when someone or something is cool. Some remain cool forever, while others lose their coolness overnight.  And in other cases, coolness factors for a person or thing change over time. For example, I believe most… Read More

Using Analytics to Power Mobile and Social Marketing

March 20, 2015 | 0 Comments

It’s a complex world out there for any digital marketing team.   Consumers are in control, or want to be in control, of their online experiences. They expect personalization — but not so much as to creep them out.  You and your teammates have access to an ever-growing tank of data about consumers, their online… Read More

A Powerful Pairing: Social and Mobile

March 13, 2015 | 0 Comments

  History is replete with examples of famous pairings, instances where chance or calculation somehow brought together elements or people to create something that was much more than just simple addition. The combination was inspired and inspiring. Think about it. Keith Richards and Mick Jagger. Bill Walsh and Joe Montana.  However, while those pairs became the public… Read More

Promise of Beacons Greater Than the Curent Reality

March 10, 2015 | 0 Comments

  So I was tucking into some nice chile verde at my favorite Mexican joint in Redwood City along with my colleagues Jake Sorofman and Andrew Frank. In between bites, I was proffering some unsolicited observations about beacon technology and just how useful I thought it was going to be to marketers.  My reservations: will… Read More

Nice Site You Have There — Maybe You Should Make it Mobile Friendly? Just sayin’ . . .

February 10, 2015 | 1 Comment

It’s the question on the mind of many mobile marketers: mobile web vs. mobile apps. Do we invest in making our site adapt to the device parameters of any user coming to the site? Or is a native app (iOS, Android, Windows) the only way to have meaningful and effective engagements with our customers and… Read More

Mobile Marketing is Dead

September 30, 2014 | 0 Comments

That headline up there? I ain’t too proud to use a totally cheesy, lazy writer’s device: the hyperbolic statement that seems to negate the very point the writer aims to make.   Mobile marketing is increasingly going to be the most dynamic and adaptive path to a customer or prospect.  But in the end, it’s about Marketing,… Read More

You’re a Marketer With a Big New Budget for 2014? How are You Sleeping?

July 3, 2014 | 0 Comments

It’s mid-way through 2014, and you’re on a marketing team that saw a significant increase in budget dollars in the past two years.  Maybe you’re good. The strategy’s in place for all your major units, and as far as you can tell, it’s nothing but smooth sailing ahead. (Note: If that description fits you, please feel… Read More

Black Friday 2013: Half-a-billion $ Says Mobile-enabled Shopping is the New Reality

December 3, 2013 | 2 Comments

Some call their mobile device their “remote control of life.” But the results of 2013’s “Black Friday” and Thanksgiving-day shopping frenzy make me think a big chunk of U.S. shoppers think of their mobile devices as the shopper’s little helper.  Nearly one-quarter of online purchases tracked by Adobe’s Digital Index were made from a mobile… Read More

Of Covering Bets on Mobile and the End-to-End Customer Relationship

October 4, 2013 | 0 Comments

The past 18 months in digital marketing can be boiled down to a few key phrases: big data, mobile, social, mobile and mobile. Also, we’ve seen a sharp uptick in TLAs that start with the letter “m.”   Once you get beyond my hyperbole (heads up, there might be more), I think you’ll agree. (If you don’t, well, that’s what… Read More