Tag archive for: Mobile Marketing

You’re a Marketer With a Big New Budget for 2014? How are You Sleeping?

July 3rd, 2014 | No Comments -->

It’s mid-way through 2014, and you’re on a marketing team that saw a significant increase in budget dollars in the past two years.  Maybe you’re good. The strategy’s in place for all your major units, and as far as you can tell, it’s nothing but smooth sailing ahead. (Note: If that description fits you, please feel… Read More

Black Friday 2013: Half-a-billion $ Says Mobile-enabled Shopping is the New Reality

December 3rd, 2013 | 2 Comments -->

Some call their mobile device their “remote control of life.” But the results of 2013′s “Black Friday” and Thanksgiving-day shopping frenzy make me think a big chunk of U.S. shoppers think of their mobile devices as the shopper’s little helper.  Nearly one-quarter of online purchases tracked by Adobe’s Digital Index were made from a mobile… Read More

Of Covering Bets on Mobile and the End-to-End Customer Relationship

October 4th, 2013 | No Comments -->

The past 18 months in digital marketing can be boiled down to a few key phrases: big data, mobile, social, mobile and mobile. Also, we’ve seen a sharp uptick in TLAs that start with the letter “m.”   Once you get beyond my hyperbole (heads up, there might be more), I think you’ll agree. (If you don’t, well, that’s what… Read More

Deux Ex Machina — Only as Good as its Human Programmers

September 27th, 2013 | 2 Comments -->

My esteemed colleague Jake Sorofman’s recent post got my attention. Probably because I really like Jake’s writing, but also because I’ve been around tech for awhile. And my dad’s an artist who literally only uses his eyes, hands and some paint to create. Stuff. Paintings. So what really got me going was when Jake asked the questions,… Read More

A Mobile Marketing Take on the Jay-Z/Samsung Effort

July 10th, 2013 | No Comments -->

The Jay-Z “Magna Carta-Holy Grail”/Samsung partnership that should have been fairly straightforward — global music star partners with leading smartphone manufacturer for mutual promotion – is either a mixed bag (“Jay-Z is Watching, and He Knows Your Friends”)z  at best, or a bust (“Jay-Z Android App Cloned by Hackers”). I think the “any press is good press” meme… Read More

Of Transit Maps, Mobile Technology and Mobile Marketing Etiquette

June 27th, 2013 | 1 Comment -->

What mobile technology — devices, applications, the mobile web — affords marketers are a unique set of capabilities that can move your relationship with customers and prospects from the occasional to the persistent.  But you need to leaven the desire to adapt one of the many new mobile marketing tools or techniques with the idea… Read More

Great New Infographic — CMO spending trends

April 16th, 2013 | No Comments -->

Our graphics team collaborated with Laura McLellan to develop a cool new infographic showing top results from our recent CMO survey.  Check it out here.

Music and Brands: Neverending Love Story or Too Many Snags?

March 14th, 2013 | No Comments -->

“We never got it off on that revolution stuff, and It was such a drag Too many snags“ (by David Bowie, made a hit by Mott the Hoople) My wanderings bring me to Austin, TX, this week where I’m attending the SXSW conference.  A benefit of being on a panel is you can go to… Read More

“Social” and “social” and There’s Commerce

February 15th, 2013 | No Comments -->

So there I was, at my parents’ house , watching the Super Bowl with a collection of family friends and siblings.  Being the guy who researches mobile marketing and media, I was pulling out my iPhone to check out a few second screen applications.  And that’s when I was confronted with the reality of “Social”… Read More

The New Social Contract

February 8th, 2013 | No Comments -->

 Besides pondering why the 49ers QB didn’t use the legs that got him the starting job to get himself into end zone last Sunday, I’ve also been pondering how mobile changes the relationship between consumers and brands.  I got started on that after a recent mobile media conference (Mobile Media Summit) I attended in San… Read More