Our graphics team collaborated with Laura McLellan to develop a cool new infographic showing top results from our recent CMO survey. Check it out here.
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Category: Uncategorized Tags: digital marketing, Mobile Marketing
Entries Tagged as 'Mobile Marketing'
Great New Infographic — CMO spending trends
by Mike McGuire | April 16, 2013 | Comments Off
Music and Brands: Neverending Love Story or Too Many Snags?
by Mike McGuire | March 14, 2013 | 2 Comments
“We never got it off on that revolution stuff, and It was such a drag Too many snags“ (by David Bowie, made a hit by Mott the Hoople) My wanderings bring me to Austin, TX, this week where I’m attending the SXSW conference. A benefit of being on a panel is you can go to [...]
Category: Uncategorized Tags: digital marketing, Mobile Marketing, Online Music
“Social” and “social” and There’s Commerce
by Mike McGuire | February 15, 2013 | Comments Off
So there I was, at my parents’ house , watching the Super Bowl with a collection of family friends and siblings. Being the guy who researches mobile marketing and media, I was pulling out my iPhone to check out a few second screen applications. And that’s when I was confronted with the reality of “Social” [...]
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Category: Uncategorized Tags: digital marketing, Mobile Marketing
The New Social Contract
by Mike McGuire | February 8, 2013 | Comments Off
Besides pondering why the 49ers QB didn’t use the legs that got him the starting job to get himself into end zone last Sunday, I’ve also been pondering how mobile changes the relationship between consumers and brands. I got started on that after a recent mobile media conference (Mobile Media Summit) I attended in San [...]
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Category: Uncategorized Tags: digital marketing, Mobile Marketing
MobileFirst 2013: 7 Take-aways for Mobile Strategists…
by Mike McGuire | January 18, 2013 | Comments Off
My esteemed colleague Jake Sorofman made the trek to NYC this week to partake of the MobileFirst 2013 conference. He does a great job (here) of distilling the essentials from the conference. Check it out! I’m particularly fond of the Citi’s exec’s pithy maxim.
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Category: Uncategorized Tags: digital marketing, Mobile Marketing
The Power of the “Second-Screen” Super Bowl Ad Inventory Nearly Sold Out
by Mike McGuire | December 12, 2012 | Comments Off
Perhaps some folks might be surprised to see the news that ad inventory for the stream of the upcoming Super Bowl (and I like the 49ers chances of being in that game, by the way) are nearly sold out. Why? Advertisers are wising up to the fact that consumers are using those second-screen apps we’ve heard [...]
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Category: Uncategorized Tags: digital marketing, Mobile Marketing, online media
Mobile Marketing by the Numbers: Too Big to Ignore
by Mike McGuire | October 19, 2012 | 2 Comments
So you’re a mobile marketer and you know the mobile opportunity is big . Really big. But maybe you’re running into doubters or just executives who want some numbers to support the strategic bet you’re asking them to make. You and I know mobile marketing must be an extension of your company’s overall digital marketing [...]
Category: Uncategorized Tags: digital marketing, Mobile Marketing
Mobile’s Friction-less Path to Commerce Everywhere — Don’t Wear it Out
by Mike McGuire | October 6, 2012 | Comments Off
Smartphone-toting consumers are the bright shiny embodiment of the potential for commerce everywhere. Why? As one research firm has noted, it’s because for many consumers, especially young adults, the smartphone is their “remote control of life.” Constant communications, always-on media consumption are the hallmarks of today’s young consumer, and not a few tech-savvy old goats like me [...]
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Category: Uncategorized Tags: digital marketing, Mobile Marketing
Social Media and 2012 Presidential Election: Mobile’s Role?
by Mike McGuire | September 5, 2012 | 1 Comment
You and I, dear reader, know the power of social media — it’s everywhere. Even the murky world of political campaigns knows the power of social, as evidenced in recent press coverage coming out of the Republican and Democratic conventions convention in Tampa, FL, and Charlotte, NC, respectively. One thing I see missing from this coverage [...]
Category: Uncategorized Tags: digital marketing, Mobile Marketing, mobile marketing Chester
