by Mike McGuire | September 17, 2012 | 1 Comment
I was able to make it to the Mobile Marketer’s Mobile Marketing Summit in Manhattan on Thursday — the theme was gearing up for the Holidays — and came away with some interesting bits o’ information. By the mid-point of the day, we’d already had one bit of significant news and that was that Kraft Foods disclosed that [...]
Category: Uncategorized Tags: digital marketing, mobile marketing Chester
by Mike McGuire | September 5, 2012 | 1 Comment
You and I, dear reader, know the power of social media — it’s everywhere. Even the murky world of political campaigns knows the power of social, as evidenced in recent press coverage coming out of the Republican and Democratic conventions convention in Tampa, FL, and Charlotte, NC, respectively. One thing I see missing from this coverage [...]
Category: Uncategorized Tags: digital marketing, Mobile Marketing, mobile marketing Chester
by Mike McGuire | August 30, 2012 | 3 Comments
Even the most conservative mobile marketer would be heartened by this report coming out from the Mobile Marketing Association indicating that recent research they backed (conducted by Marketing Evolution) indicates mobile advertising should command as much as seven percent of an firm’s overall advertising budget. Couldn’t agree more with the MMA: the explosion of mobile device usage, particularly the [...]
Category: Uncategorized Tags: digital marketing, Google, mobile marketing Chester
by Mike McGuire | August 16, 2012 | Comments Off
Some of my important life lessons didn’t come from my parents. I’m not (too) embarrassed to say that a few came from Bugs Bunny, Daffy Duck and other creations of the Merrie Melodies/Loony Tunes crew at Warner Bros. One of my favorites actually offers a very relevant message to today’s digital and mobile marketers who [...]
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Category: Uncategorized Tags: digital marketing, mobile marketing Chester
