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Gartner for Marketers

Gartner for Marketers

Tag archive for: Mobile Advertising

Mobile Advertising in Acendence: $24 billion by 2016

November 29, 2012 | 1 Comment

Disruption, thy names are smartphones and media tablets.  Just because saying consumer adoption of smartphones and media tablets is disrupting multiple markets and business models is this year’s understatement, doesn’t mean I can’t repeat it. My colleagues Andrew Frank and Stephanie…