Mike McGuire

A member of the Gartner Blog Network

Entries Tagged as 'Google'

Mobile Marketers Deserves More Budget!

by Mike McGuire  |  August 30, 2012  |  3 Comments

Even the most conservative mobile marketer would be heartened by this report coming out from the Mobile Marketing Association indicating that recent research they backed (conducted by Marketing Evolution) indicates mobile advertising should command as much as seven percent of an firm’s overall advertising budget.  Couldn’t agree more with the MMA: the explosion of mobile device usage, particularly the [...]


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Google Music: It is an Online Music Store – Differentiation From Competition? Google+

by Mike McGuire  |  November 16, 2011  |  1 Comment

After a weeks, or so it seemed, of rumors, speculation and innuendo, Google unleashed its online music store. OK, it doesn’t have Warner Music Group’s catalog but it does have Universal, EMI and Sony. Will Warner eventually come join the Google party? Probably, but they probably won’t need to hurry or anything.  Google’s upended the [...]

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