Mike McGuire

A member of the Gartner Blog Network

Entries Tagged as 'Digital media'


How Instagram Monetizes Its Popularity: Selling You Out?

by Mike McGuire  |  December 18, 2012  |  Comments Off

Update: Well, at least the folks at Instagram are listening.  The company did a reasonable job of explaining the intent of the change in policies and made clear they aren’t looking to sell users photos.  However, I think the lessons I mentioned are still worth considering. So many teaching moments wrapped up in the news that Instagram’s terms [...]

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Category: Digital Marketing Uncategorized     Tags: , ,

DRM, Copy protection, Copyright Law and Consumers

by Mike McGuire  |  October 1, 2008  |  Comments Off

 What an interesting confluence of events this week. . . If anyone ever needed proof of the notion that lawyers are the only stakeholders making money on the analog-to-digital/physical-media-to-digital transitions for the media, the last couple of days should be confirmation. First, RealNetworks releases its DVD-copying software, RealDVD, today. The software download lets a user [...]

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Category: Online Music     Tags: , , ,