Tag archive for: digital marketing

Nice Site You Have There — Maybe You Should Make it Mobile Friendly? Just sayin’ . . .

February 10, 2015 | 1 Comment

It’s the question on the mind of many mobile marketers: mobile web vs. mobile apps. Do we invest in making our site adapt to the device parameters of any user coming to the site? Or is a native app (iOS, Android, Windows) the only way to have meaningful and effective engagements with our customers and… Read More

Mobile Marketing is Dead

September 30, 2014 | 0 Comments

That headline up there? I ain’t too proud to use a totally cheesy, lazy writer’s device: the hyperbolic statement that seems to negate the very point the writer aims to make.   Mobile marketing is increasingly going to be the most dynamic and adaptive path to a customer or prospect.  But in the end, it’s about Marketing,… Read More

You’re a Marketer With a Big New Budget for 2014? How are You Sleeping?

July 3, 2014 | 0 Comments

It’s mid-way through 2014, and you’re on a marketing team that saw a significant increase in budget dollars in the past two years.  Maybe you’re good. The strategy’s in place for all your major units, and as far as you can tell, it’s nothing but smooth sailing ahead. (Note: If that description fits you, please feel… Read More

Black Friday 2013: Half-a-billion $ Says Mobile-enabled Shopping is the New Reality

December 3, 2013 | 2 Comments

Some call their mobile device their “remote control of life.” But the results of 2013’s “Black Friday” and Thanksgiving-day shopping frenzy make me think a big chunk of U.S. shoppers think of their mobile devices as the shopper’s little helper.  Nearly one-quarter of online purchases tracked by Adobe’s Digital Index were made from a mobile… Read More

Of Covering Bets on Mobile and the End-to-End Customer Relationship

October 4, 2013 | 0 Comments

The past 18 months in digital marketing can be boiled down to a few key phrases: big data, mobile, social, mobile and mobile. Also, we’ve seen a sharp uptick in TLAs that start with the letter “m.”   Once you get beyond my hyperbole (heads up, there might be more), I think you’ll agree. (If you don’t, well, that’s what… Read More

Deux Ex Machina — Only as Good as its Human Programmers

September 27, 2013 | 2 Comments

My esteemed colleague Jake Sorofman’s recent post got my attention. Probably because I really like Jake’s writing, but also because I’ve been around tech for awhile. And my dad’s an artist who literally only uses his eyes, hands and some paint to create. Stuff. Paintings. So what really got me going was when Jake asked the questions,… Read More

A Mobile Marketing Take on the Jay-Z/Samsung Effort

July 10, 2013 | 0 Comments

The Jay-Z “Magna Carta-Holy Grail”/Samsung partnership that should have been fairly straightforward — global music star partners with leading smartphone manufacturer for mutual promotion — is either a mixed bag (“Jay-Z is Watching, and He Knows Your Friends”)z  at best, or a bust (“Jay-Z Android App Cloned by Hackers”). I think the “any press is good press” meme… Read More

Of Transit Maps, Mobile Technology and Mobile Marketing Etiquette

June 27, 2013 | 1 Comment

What mobile technology — devices, applications, the mobile web — affords marketers are a unique set of capabilities that can move your relationship with customers and prospects from the occasional to the persistent.  But you need to leaven the desire to adapt one of the many new mobile marketing tools or techniques with the idea… Read More

Great New Infographic — CMO spending trends

April 16, 2013 | 0 Comments

Our graphics team collaborated with Laura McLellan to develop a cool new infographic showing top results from our recent CMO survey.  Check it out here.

Music and Brands: Neverending Love Story or Too Many Snags?

March 14, 2013 | 0 Comments

“We never got it off on that revolution stuff, and It was such a drag Too many snags“ (by David Bowie, made a hit by Mott the Hoople) My wanderings bring me to Austin, TX, this week where I’m attending the SXSW conference.  A benefit of being on a panel is you can go to… Read More