Mike McGuire

A member of the Gartner Blog Network

Entries Tagged as 'digital marketing'


Black Friday 2013: Half-a-billion $ Says Mobile-enabled Shopping is the New Reality

by Mike McGuire  |  December 3, 2013  |  2 Comments

Some call their mobile device their “remote control of life.” But the results of 2013′s “Black Friday” and Thanksgiving-day shopping frenzy make me think a big chunk of U.S. shoppers think of their mobile devices as the shopper’s little helper.  Nearly one-quarter of online purchases tracked by Adobe’s Digital Index were made from a mobile [...]

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Category: Digital Marketing     Tags: ,

Of Covering Bets on Mobile and the End-to-End Customer Relationship

by Mike McGuire  |  October 4, 2013  |  Comments Off

The past 18 months in digital marketing can be boiled down to a few key phrases: big data, mobile, social, mobile and mobile. Also, we’ve seen a sharp uptick in TLAs that start with the letter “m.”   Once you get beyond my hyperbole (heads up, there might be more), I think you’ll agree. (If you don’t, well, that’s what [...]

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Deux Ex Machina — Only as Good as its Human Programmers

by Mike McGuire  |  September 27, 2013  |  2 Comments

My esteemed colleague Jake Sorofman’s recent post got my attention. Probably because I really like Jake’s writing, but also because I’ve been around tech for awhile. And my dad’s an artist who literally only uses his eyes, hands and some paint to create. Stuff. Paintings. So what really got me going was when Jake asked the questions, [...]

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A Mobile Marketing Take on the Jay-Z/Samsung Effort

by Mike McGuire  |  July 10, 2013  |  1 Comment

The Jay-Z “Magna Carta-Holy Grail”/Samsung partnership that should have been fairly straightforward — global music star partners with leading smartphone manufacturer for mutual promotion – is either a mixed bag (“Jay-Z is Watching, and He Knows Your Friends”)z  at best, or a bust (“Jay-Z Android App Cloned by Hackers”). I think the “any press is good press” meme [...]

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Of Transit Maps, Mobile Technology and Mobile Marketing Etiquette

by Mike McGuire  |  June 27, 2013  |  4 Comments

What mobile technology — devices, applications, the mobile web — affords marketers are a unique set of capabilities that can move your relationship with customers and prospects from the occasional to the persistent.  But you need to leaven the desire to adapt one of the many new mobile marketing tools or techniques with the idea [...]

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Great New Infographic — CMO spending trends

by Mike McGuire  |  April 16, 2013  |  Comments Off

Our graphics team collaborated with Laura McLellan to develop a cool new infographic showing top results from our recent CMO survey.  Check it out here.

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Music and Brands: Neverending Love Story or Too Many Snags?

by Mike McGuire  |  March 14, 2013  |  2 Comments

“We never got it off on that revolution stuff, and It was such a drag Too many snags“ (by David Bowie, made a hit by Mott the Hoople) My wanderings bring me to Austin, TX, this week where I’m attending the SXSW conference.  A benefit of being on a panel is you can go to [...]

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“Social” and “social” and There’s Commerce

by Mike McGuire  |  February 15, 2013  |  Comments Off

So there I was, at my parents’ house , watching the Super Bowl with a collection of family friends and siblings.  Being the guy who researches mobile marketing and media, I was pulling out my iPhone to check out a few second screen applications.  And that’s when I was confronted with the reality of “Social” [...]

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The New Social Contract

by Mike McGuire  |  February 8, 2013  |  Comments Off

 Besides pondering why the 49ers QB didn’t use the legs that got him the starting job to get himself into end zone last Sunday, I’ve also been pondering how mobile changes the relationship between consumers and brands.  I got started on that after a recent mobile media conference (Mobile Media Summit) I attended in San [...]

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Wondering Why Your Peers are Investing in Social Media?

by Mike McGuire  |  January 18, 2013  |  Comments Off

This Friday: links to my colleague’s research! In addition to Jake Sorofman’s piece on the MobileFirst conference, Adam Sarner delivers a great glimpse of his Social Media research agenda with the key reasons to make the investment straight-away.  

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