Our graphics team collaborated with Laura McLellan to develop a cool new infographic showing top results from our recent CMO survey. Check it out here.
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Category: Uncategorized Tags: digital marketing, Mobile Marketing
Entries Tagged as 'digital marketing'
Great New Infographic — CMO spending trends
by Mike McGuire | April 16, 2013 | Comments Off
Music and Brands: Neverending Love Story or Too Many Snags?
by Mike McGuire | March 14, 2013 | 2 Comments
“We never got it off on that revolution stuff, and It was such a drag Too many snags“ (by David Bowie, made a hit by Mott the Hoople) My wanderings bring me to Austin, TX, this week where I’m attending the SXSW conference. A benefit of being on a panel is you can go to [...]
Category: Uncategorized Tags: digital marketing, Mobile Marketing, Online Music
“Social” and “social” and There’s Commerce
by Mike McGuire | February 15, 2013 | Comments Off
So there I was, at my parents’ house , watching the Super Bowl with a collection of family friends and siblings. Being the guy who researches mobile marketing and media, I was pulling out my iPhone to check out a few second screen applications. And that’s when I was confronted with the reality of “Social” [...]
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Category: Uncategorized Tags: digital marketing, Mobile Marketing
The New Social Contract
by Mike McGuire | February 8, 2013 | Comments Off
Besides pondering why the 49ers QB didn’t use the legs that got him the starting job to get himself into end zone last Sunday, I’ve also been pondering how mobile changes the relationship between consumers and brands. I got started on that after a recent mobile media conference (Mobile Media Summit) I attended in San [...]
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Category: Uncategorized Tags: digital marketing, Mobile Marketing
Wondering Why Your Peers are Investing in Social Media?
by Mike McGuire | January 18, 2013 | Comments Off
This Friday: links to my colleague’s research! In addition to Jake Sorofman’s piece on the MobileFirst conference, Adam Sarner delivers a great glimpse of his Social Media research agenda with the key reasons to make the investment straight-away.
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Category: Uncategorized Tags: digital marketing
MobileFirst 2013: 7 Take-aways for Mobile Strategists…
by Mike McGuire | January 18, 2013 | Comments Off
My esteemed colleague Jake Sorofman made the trek to NYC this week to partake of the MobileFirst 2013 conference. He does a great job (here) of distilling the essentials from the conference. Check it out! I’m particularly fond of the Citi’s exec’s pithy maxim.
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Category: Uncategorized Tags: digital marketing, Mobile Marketing
Maps to Determine Future for Mobile OS: a Mobile Marketer’s Dilemma or Nice Problem to Have?
by Mike McGuire | January 7, 2013 | 2 Comments
As mobile marketers develop and tend to their mobile strategies and day-to-day tactics, the tectonic plates upon which those strategies and tactics ride — mobile OSs and development platforms — will continue to collide, driving shifts in the marketplace which must be monitored. One important subduction zone (where the plates meet and younger, less-dense rides over [...]
Category: Uncategorized Tags: digital marketing
How Instagram Monetizes Its Popularity: Selling You Out?
by Mike McGuire | December 18, 2012 | Comments Off
Update: Well, at least the folks at Instagram are listening. The company did a reasonable job of explaining the intent of the change in policies and made clear they aren’t looking to sell users photos. However, I think the lessons I mentioned are still worth considering. So many teaching moments wrapped up in the news that Instagram’s terms [...]
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Category: Uncategorized Tags: digital marketing, Digital media, online media
The Power of the “Second-Screen” Super Bowl Ad Inventory Nearly Sold Out
by Mike McGuire | December 12, 2012 | Comments Off
Perhaps some folks might be surprised to see the news that ad inventory for the stream of the upcoming Super Bowl (and I like the 49ers chances of being in that game, by the way) are nearly sold out. Why? Advertisers are wising up to the fact that consumers are using those second-screen apps we’ve heard [...]
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Category: Uncategorized Tags: digital marketing, Mobile Marketing, online media
Mobile Advertising in Acendence: $24 billion by 2016
by Mike McGuire | November 29, 2012 | 3 Comments
Disruption, thy names are smartphones and media tablets. Just because saying consumer adoption of smartphones and media tablets is disrupting multiple markets and business models is this year’s understatement, doesn’t mean I can’t repeat it. My colleagues Andrew Frank and Stephanie Baghdassarian have updated Gartner’s worldwide mobile advertising forecast this year to reflect that disruption. Check [...]
Category: Uncategorized Tags: digital marketing, Mobile Advertising
