Some call their mobile device their “remote control of life.” But the results of 2013′s “Black Friday” and Thanksgiving-day shopping frenzy make me think a big chunk of U.S. shoppers think of their mobile devices as the shopper’s little helper. Nearly one-quarter of online purchases tracked by Adobe’s Digital Index were made from a mobile [...]
Entries Tagged as 'digital marketing'
by Mike McGuire | December 3, 2013 | 2 Comments
by Mike McGuire | October 4, 2013 | Comments Off
The past 18 months in digital marketing can be boiled down to a few key phrases: big data, mobile, social, mobile and mobile. Also, we’ve seen a sharp uptick in TLAs that start with the letter “m.” Once you get beyond my hyperbole (heads up, there might be more), I think you’ll agree. (If you don’t, well, that’s what [...]
by Mike McGuire | September 27, 2013 | 2 Comments
My esteemed colleague Jake Sorofman’s recent post got my attention. Probably because I really like Jake’s writing, but also because I’ve been around tech for awhile. And my dad’s an artist who literally only uses his eyes, hands and some paint to create. Stuff. Paintings. So what really got me going was when Jake asked the questions, [...]
by Mike McGuire | July 10, 2013 | 1 Comment
The Jay-Z “Magna Carta-Holy Grail”/Samsung partnership that should have been fairly straightforward — global music star partners with leading smartphone manufacturer for mutual promotion – is either a mixed bag (“Jay-Z is Watching, and He Knows Your Friends”)z at best, or a bust (“Jay-Z Android App Cloned by Hackers”). I think the “any press is good press” meme [...]
by Mike McGuire | June 27, 2013 | 4 Comments
What mobile technology — devices, applications, the mobile web — affords marketers are a unique set of capabilities that can move your relationship with customers and prospects from the occasional to the persistent. But you need to leaven the desire to adapt one of the many new mobile marketing tools or techniques with the idea [...]
by Mike McGuire | April 16, 2013 | Comments Off
Our graphics team collaborated with Laura McLellan to develop a cool new infographic showing top results from our recent CMO survey. Check it out here.
by Mike McGuire | March 14, 2013 | 2 Comments
“We never got it off on that revolution stuff, and It was such a drag Too many snags“ (by David Bowie, made a hit by Mott the Hoople) My wanderings bring me to Austin, TX, this week where I’m attending the SXSW conference. A benefit of being on a panel is you can go to [...]
by Mike McGuire | February 15, 2013 | Comments Off
So there I was, at my parents’ house , watching the Super Bowl with a collection of family friends and siblings. Being the guy who researches mobile marketing and media, I was pulling out my iPhone to check out a few second screen applications. And that’s when I was confronted with the reality of “Social” [...]
by Mike McGuire | February 8, 2013 | Comments Off
Besides pondering why the 49ers QB didn’t use the legs that got him the starting job to get himself into end zone last Sunday, I’ve also been pondering how mobile changes the relationship between consumers and brands. I got started on that after a recent mobile media conference (Mobile Media Summit) I attended in San [...]
by Mike McGuire | January 18, 2013 | Comments Off
This Friday: links to my colleague’s research! In addition to Jake Sorofman’s piece on the MobileFirst conference, Adam Sarner delivers a great glimpse of his Social Media research agenda with the key reasons to make the investment straight-away.