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Mike McGuire

Research VP
Mike McGuire specializes in mobile marketing, guiding digital marketers on how context, community, location and time - combined with a consumer's purchase history and purchase intent - are changing the relationship between consumers and brands.
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Blog

Using Analytics to Power Mobile and Social Marketing

Mike McGuire | March 20, 2015

It’s a complex world out there for any digital marketing team.   Consumers are in control, or want to be in control, of their online experiences. They expect personalization — but not so much as to creep them out.  You…

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A Powerful Pairing: Social and Mobile

Mike McGuire | March 13, 2015

  History is replete with examples of famous pairings, instances where chance or calculation somehow brought together elements or people to create something that was much more than just simple addition. The combination was inspired and inspiring. Think about it. Keith…

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Promise of Beacons Greater Than the Curent Reality

Mike McGuire | March 10, 2015

  So I was tucking into some nice chile verde at my favorite Mexican joint in Redwood City along with my colleagues Jake Sorofman and Andrew Frank. In between bites, I was proffering some unsolicited observations about beacon technology and…

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Nice Site You Have There — Maybe You Should Make it Mobile Friendly? Just sayin’ . . .

Mike McGuire | February 10, 2015

It’s the question on the mind of many mobile marketers: mobile web vs. mobile apps. Do we invest in making our site adapt to the device parameters of any user coming to the site? Or is a native app (iOS,…

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Mobile Pops During Holiday 2014 —

Mike McGuire | January 18, 2015

With 2014’s holiday shopping season fading into the rearview mirror of 2015, mobile marketing and mobile devices made their mark — according to the most recent Adobe Digital Index report from the U.S. holiday buying season — mobile accounted for 28% of…

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Mobile Marketing is Dead

Mike McGuire | September 30, 2014

That headline up there? I ain’t too proud to use a totally cheesy, lazy writer’s device: the hyperbolic statement that seems to negate the very point the writer aims to make.   Mobile marketing is increasingly going to be the most…

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Inspiration, Innovation and the Modern Marketer

Mike McGuire | September 05, 2014

To me, there are two types of innovation: the expected (the evolution of semiconductor capability under the influence/inspiration of Moore’s Law) and the truly inspiring surprise (Twitter, the iPhone).  Part of what makes this job so interesting to me is seeing…

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Wow Worthy Digital That Makes a Curmudgeon Actually Say “Wow”

Mike McGuire | August 14, 2014

When you reach a certain stage of your life, professionally speaking, it seems like it’s best not to ever appear too wowed by anything. Call it healthy cynicism. Or call me a curmudgeon. Being too exuberant upon first seeing, say,…

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Yahoo Buys into Flurry’s Mobile Marketing Analytics to Bolster “Mobile First” Credentials

Mike McGuire | July 23, 2014

Yahoo wants us to know they’re a “mobile first” company. How do you prove that commitment to mobile? You go buy a mobile marketing analytics and mobile-ad network like, say, Flurry.  And that’s just want Yahoo did the other day,…

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You’re a Marketer With a Big New Budget for 2014? How are You Sleeping?

Mike McGuire | July 03, 2014

It’s mid-way through 2014, and you’re on a marketing team that saw a significant increase in budget dollars in the past two years.  Maybe you’re good. The strategy’s in place for all your major units, and as far as you…

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