Category archive for: Uncategorized

Wow Worthy Digital That Makes a Curmudgeon Actually Say “Wow”

August 14th, 2014 | No Comments

When you reach a certain stage of your life, professionally speaking, it seems like it’s best not to ever appear too wowed by anything. Call it healthy cynicism. Or call me a curmudgeon.   Being too exuberant upon first seeing, say, a seemingly effortless blend of sheer logistical complexity and graceful design that is a… Read More

Yahoo Buys into Flurry’s Mobile Marketing Analytics to Bolster “Mobile First” Credentials

July 23rd, 2014 | No Comments

Yahoo wants us to know they’re a “mobile first” company. How do you prove that commitment to mobile? You go buy a mobile marketing analytics and mobile-ad network like, say, Flurry.  And that’s just want Yahoo did the other day, reportedly plunking down between $200 million and $300 million (according to press reports).   (Author’s note:… Read More

You’re a Marketer With a Big New Budget for 2014? How are You Sleeping?

July 3rd, 2014 | No Comments

It’s mid-way through 2014, and you’re on a marketing team that saw a significant increase in budget dollars in the past two years.  Maybe you’re good. The strategy’s in place for all your major units, and as far as you can tell, it’s nothing but smooth sailing ahead. (Note: If that description fits you, please feel… Read More

Of Covering Bets on Mobile and the End-to-End Customer Relationship

October 4th, 2013 | No Comments

The past 18 months in digital marketing can be boiled down to a few key phrases: big data, mobile, social, mobile and mobile. Also, we’ve seen a sharp uptick in TLAs that start with the letter “m.”   Once you get beyond my hyperbole (heads up, there might be more), I think you’ll agree. (If you don’t, well, that’s what… Read More

Deux Ex Machina — Only as Good as its Human Programmers

September 27th, 2013 | 2 Comments

My esteemed colleague Jake Sorofman’s recent post got my attention. Probably because I really like Jake’s writing, but also because I’ve been around tech for awhile. And my dad’s an artist who literally only uses his eyes, hands and some paint to create. Stuff. Paintings. So what really got me going was when Jake asked the questions,… Read More

A Mobile Marketing Take on the Jay-Z/Samsung Effort

July 10th, 2013 | No Comments

The Jay-Z “Magna Carta-Holy Grail”/Samsung partnership that should have been fairly straightforward — global music star partners with leading smartphone manufacturer for mutual promotion — is either a mixed bag (“Jay-Z is Watching, and He Knows Your Friends”)z  at best, or a bust (“Jay-Z Android App Cloned by Hackers”). I think the “any press is good press” meme… Read More

Of Transit Maps, Mobile Technology and Mobile Marketing Etiquette

June 27th, 2013 | 1 Comment

What mobile technology — devices, applications, the mobile web — affords marketers are a unique set of capabilities that can move your relationship with customers and prospects from the occasional to the persistent.  But you need to leaven the desire to adapt one of the many new mobile marketing tools or techniques with the idea… Read More

Great New Infographic — CMO spending trends

April 16th, 2013 | No Comments

Our graphics team collaborated with Laura McLellan to develop a cool new infographic showing top results from our recent CMO survey.  Check it out here.

Music and Brands: Neverending Love Story or Too Many Snags?

March 14th, 2013 | No Comments

“We never got it off on that revolution stuff, and It was such a drag Too many snags“ (by David Bowie, made a hit by Mott the Hoople) My wanderings bring me to Austin, TX, this week where I’m attending the SXSW conference.  A benefit of being on a panel is you can go to… Read More

“Social” and “social” and There’s Commerce

February 15th, 2013 | No Comments

So there I was, at my parents’ house , watching the Super Bowl with a collection of family friends and siblings.  Being the guy who researches mobile marketing and media, I was pulling out my iPhone to check out a few second screen applications.  And that’s when I was confronted with the reality of “Social”… Read More