Category archive for: Uncategorized

Making Content Marketing Work

April 6, 2015 | 3 Comments

Speeds & feeds. “Hero” shots. Print ads. Product placement. Really expensive TV advertisements featuring celebrity endorsements. Pitching a product and service back when those phrases dominated marketing and advertising discussions seems very quaint today. In an era where the incumbent media companies are seeing their audiences fragment across a host of different devices and online… Read More

Using Analytics to Power Mobile and Social Marketing

March 20, 2015 | 0 Comments

It’s a complex world out there for any digital marketing team.   Consumers are in control, or want to be in control, of their online experiences. They expect personalization — but not so much as to creep them out.  You and your teammates have access to an ever-growing tank of data about consumers, their online… Read More

A Powerful Pairing: Social and Mobile

March 13, 2015 | 0 Comments

  History is replete with examples of famous pairings, instances where chance or calculation somehow brought together elements or people to create something that was much more than just simple addition. The combination was inspired and inspiring. Think about it. Keith Richards and Mick Jagger. Bill Walsh and Joe Montana.  However, while those pairs became the public… Read More

Wow Worthy Digital That Makes a Curmudgeon Actually Say “Wow”

August 14, 2014 | 0 Comments

When you reach a certain stage of your life, professionally speaking, it seems like it’s best not to ever appear too wowed by anything. Call it healthy cynicism. Or call me a curmudgeon.   Being too exuberant upon first seeing, say, a seemingly effortless blend of sheer logistical complexity and graceful design that is a… Read More

Yahoo Buys into Flurry’s Mobile Marketing Analytics to Bolster “Mobile First” Credentials

July 23, 2014 | 0 Comments

Yahoo wants us to know they’re a “mobile first” company. How do you prove that commitment to mobile? You go buy a mobile marketing analytics and mobile-ad network like, say, Flurry.  And that’s just want Yahoo did the other day, reportedly plunking down between $200 million and $300 million (according to press reports).   (Author’s note:… Read More

Of Covering Bets on Mobile and the End-to-End Customer Relationship

October 4, 2013 | 0 Comments

The past 18 months in digital marketing can be boiled down to a few key phrases: big data, mobile, social, mobile and mobile. Also, we’ve seen a sharp uptick in TLAs that start with the letter “m.”   Once you get beyond my hyperbole (heads up, there might be more), I think you’ll agree. (If you don’t, well, that’s what… Read More

Deux Ex Machina — Only as Good as its Human Programmers

September 27, 2013 | 2 Comments

My esteemed colleague Jake Sorofman’s recent post got my attention. Probably because I really like Jake’s writing, but also because I’ve been around tech for awhile. And my dad’s an artist who literally only uses his eyes, hands and some paint to create. Stuff. Paintings. So what really got me going was when Jake asked the questions,… Read More

A Mobile Marketing Take on the Jay-Z/Samsung Effort

July 10, 2013 | 0 Comments

The Jay-Z “Magna Carta-Holy Grail”/Samsung partnership that should have been fairly straightforward — global music star partners with leading smartphone manufacturer for mutual promotion — is either a mixed bag (“Jay-Z is Watching, and He Knows Your Friends”)z  at best, or a bust (“Jay-Z Android App Cloned by Hackers”). I think the “any press is good press” meme… Read More

Of Transit Maps, Mobile Technology and Mobile Marketing Etiquette

June 27, 2013 | 1 Comment

What mobile technology — devices, applications, the mobile web — affords marketers are a unique set of capabilities that can move your relationship with customers and prospects from the occasional to the persistent.  But you need to leaven the desire to adapt one of the many new mobile marketing tools or techniques with the idea… Read More

Great New Infographic — CMO spending trends

April 16, 2013 | 0 Comments

Our graphics team collaborated with Laura McLellan to develop a cool new infographic showing top results from our recent CMO survey.  Check it out here.