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Mike McGuire

Research VP
Mike McGuire specializes in mobile marketing, guiding digital marketers on how context, community, location and time - combined with a consumer's purchase history and purchase intent - are changing the relationship between consumers and brands.
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Summer Reading for Digital Marketers: Vendors Like Water (Blasting Out of a Firehose)

Are marketers at risk of falling into the trap many skiers and surfers fall into? That trap being the one that usually manifests itself by a skier or surfer saying something like, “Yeah, I did buy a new (pair of…

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January: the Month of Predictions & Apple’s Rumored Expansion of Passbook to include NFC?

It’s a new year and for many Gartner analysts, it usually means a flurry of inquiries about the Predicts documents we worked on and published in December.  And sometimes, a news item pops up during the Christmas-to-New-Year’s break that coincides nicely…

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Apple TV Numbers Makes One Think About the Real Opportunity

Apple’s financial results for their fiscal-year 2011 (fourth calendar quarter, 2011) were mind boggling — $46 billion in revenue, net income of $13 billion. They’re officially in uncharted territory, financial performance-wise.  But the number that caught my eye was the…

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Google Music: It is an Online Music Store – Differentiation From Competition? Google+

After a weeks, or so it seemed, of rumors, speculation and innuendo, Google unleashed its online music store. OK, it doesn’t have Warner Music Group’s catalog but it does have Universal, EMI and Sony. Will Warner eventually come join the…

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Subscription Music Services Jockeying for Differentiation: The Fluid Definition of “Free” and Buying Subs

An interesting couple of days in the online subscription music space.  First, we have Rhapsody announcing that it was purchasing the (legal) Napster service which was most recently owned by Best Buy, Inc. (The legal Napster’s history is more tortured…

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Steve Jobs

A few weeks ago, I was asked by a reporter to come up with a list of individuals who had exerted influence over multiple industries and who had initiated global changes to culture.  In short, people who changed the world…

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Yahoo News and ABC News Hope to Redefine Online News w/ Partnership

The big news today out of New York is that Yahoo! and ABC News are collaborating on an expansive partnership to blend their respective content streams – ABC’s worldwide network of reporters including well-known anchors such as Katie Couric, George…

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The Future of Charts and Trying to Figure out What a Facebook Like is Worth

(And other challenges in a socially connected world . . . ) I moderated a panel called “The Future of Charts” at the SFMusicTech conference earlier this week and came away with a stronger sense of how complex the business…

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Rdio: will the family pak draw them?

Why hasn’t the subscription model for online music? Sure, its previous incarnation in the first half of the decade was fraught with DRM snafus and, well, none of the services played on the iPod.  But the iPhone and the app…

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File Under: Inevitable (it took way too long but it was inevitable)

Nice rundown on News.com on YouTube (Google) and its efforts to smooth (or smoother) their somewhat fractious relations with content rightsholders.  In this case, the online video giant’s dualistic role as a music freak’s treasure chest and bane of segments of the music industry settled a…

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