Mike McGuire

A member of the Gartner Blog Network

Entries Categorized as 'Uncategorized'


Yahoo Buys into Flurry’s Mobile Marketing Analytics to Bolster “Mobile First” Credentials

by Mike McGuire  |  July 23, 2014  |  3 Comments

Yahoo wants us to know they’re a “mobile first” company. How do you prove that commitment to mobile? You go buy a mobile marketing analytics and mobile-ad network like, say, Flurry.  And that’s just want Yahoo did the other day, reportedly plunking down between $200 million and $300 million (according to press reports).   (Author’s note: [...]

3 Comments »

Category: Uncategorized     Tags:

You’re a Marketer With a Big New Budget for 2014? How are You Sleeping?

by Mike McGuire  |  July 3, 2014  |  1 Comment

It’s mid-way through 2014, and you’re on a marketing team that saw a significant increase in budget dollars in the past two years.  Maybe you’re good. The strategy’s in place for all your major units, and as far as you can tell, it’s nothing but smooth sailing ahead. (Note: If that description fits you, please feel [...]

1 Comment »

Category: Digital Marketing Mobile Marketing Uncategorized     Tags: ,

Of Covering Bets on Mobile and the End-to-End Customer Relationship

by Mike McGuire  |  October 4, 2013  |  Comments Off

The past 18 months in digital marketing can be boiled down to a few key phrases: big data, mobile, social, mobile and mobile. Also, we’ve seen a sharp uptick in TLAs that start with the letter “m.”   Once you get beyond my hyperbole (heads up, there might be more), I think you’ll agree. (If you don’t, well, that’s what [...]

Comments Off

Category: Digital Marketing Uncategorized     Tags: ,

Deux Ex Machina — Only as Good as its Human Programmers

by Mike McGuire  |  September 27, 2013  |  2 Comments

My esteemed colleague Jake Sorofman’s recent post got my attention. Probably because I really like Jake’s writing, but also because I’ve been around tech for awhile. And my dad’s an artist who literally only uses his eyes, hands and some paint to create. Stuff. Paintings. So what really got me going was when Jake asked the questions, [...]

2 Comments »

Category: Digital Marketing Uncategorized     Tags: ,

A Mobile Marketing Take on the Jay-Z/Samsung Effort

by Mike McGuire  |  July 10, 2013  |  1 Comment

The Jay-Z “Magna Carta-Holy Grail”/Samsung partnership that should have been fairly straightforward — global music star partners with leading smartphone manufacturer for mutual promotion – is either a mixed bag (“Jay-Z is Watching, and He Knows Your Friends”)z  at best, or a bust (“Jay-Z Android App Cloned by Hackers”). I think the “any press is good press” meme [...]

1 Comment »

Category: Digital Marketing Uncategorized     Tags: , ,

Of Transit Maps, Mobile Technology and Mobile Marketing Etiquette

by Mike McGuire  |  June 27, 2013  |  4 Comments

What mobile technology — devices, applications, the mobile web — affords marketers are a unique set of capabilities that can move your relationship with customers and prospects from the occasional to the persistent.  But you need to leaven the desire to adapt one of the many new mobile marketing tools or techniques with the idea [...]

4 Comments »

Category: Digital Marketing Uncategorized     Tags: ,

Great New Infographic — CMO spending trends

by Mike McGuire  |  April 16, 2013  |  Comments Off

Our graphics team collaborated with Laura McLellan to develop a cool new infographic showing top results from our recent CMO survey.  Check it out here.

Comments Off

Category: Digital Marketing Uncategorized     Tags: ,

Music and Brands: Neverending Love Story or Too Many Snags?

by Mike McGuire  |  March 14, 2013  |  2 Comments

“We never got it off on that revolution stuff, and It was such a drag Too many snags“ (by David Bowie, made a hit by Mott the Hoople) My wanderings bring me to Austin, TX, this week where I’m attending the SXSW conference.  A benefit of being on a panel is you can go to [...]

2 Comments »

Category: Digital Marketing Uncategorized     Tags: , ,

“Social” and “social” and There’s Commerce

by Mike McGuire  |  February 15, 2013  |  Comments Off

So there I was, at my parents’ house , watching the Super Bowl with a collection of family friends and siblings.  Being the guy who researches mobile marketing and media, I was pulling out my iPhone to check out a few second screen applications.  And that’s when I was confronted with the reality of “Social” [...]

Comments Off

Category: Digital Marketing Uncategorized     Tags: ,

The New Social Contract

by Mike McGuire  |  February 8, 2013  |  Comments Off

 Besides pondering why the 49ers QB didn’t use the legs that got him the starting job to get himself into end zone last Sunday, I’ve also been pondering how mobile changes the relationship between consumers and brands.  I got started on that after a recent mobile media conference (Mobile Media Summit) I attended in San [...]

Comments Off

Category: Digital Marketing Uncategorized     Tags: ,