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Mike McGuire

Research VP
Mike McGuire specializes in mobile marketing, guiding digital marketers on how context, community, location and time - combined with a consumer's purchase history and purchase intent - are changing the relationship between consumers and brands.
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Google’s Move to Copyright Cop Had to Happen

It’s quite interesting to note how one blog post can both illuminate and obfuscate hugely complex issues. An example? Here’s one right here. Google’s chief legal counsel, Kent Walker, pledges that Google will work even harder to make sure that copyright holders which send take-down notices because unlicensed content is on, for example, YouTube. That’s…

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Steps to Towards Taming the Complexities of Content Licensing Content in a Multi-channel World

One of the serious challenges facing media companies and new online (and I include mobile in “online”) distribution intermediaries is knowing what content is available to license out (media and content companies) and how to secure licensed content and then track its consumption (distribution intermediaries). Royalty calculations, among other contractual obligations, are paid out based…

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Soundtrckr Tries to Marry Location, Music: Marriage Made in Heaven or Shotgun Wedding?

Just when you thought there weren’t any more ways one could use “social” as a modifier for music, along comes Soundtrckr (www.soundtrckr.com). What Soundtrackr has done is marry streaming music, shared playlists and geo-tagging. The result: what the company calls a “geosocial music service.” What users can do is seed a “station” based on a…

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In Google Music Search Space Nobody Will Hear You Scream “No, I Meant ‘Iggy and the Stooges’ not the ‘Three Stooges’”

For many months, nay years me and my ilk have wondered, “What will Google’s play be in online music?” License content and sell it through Google Checkout? Buy a small upstart music service? Well, the answer is no and no. Really, all Google wants to do is just control the search results for music searches.…

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MOG Steps Up From Blogs to Subscription Music Service – Licensing Prowess as Important As Tech

With today’s introduction, MOG’s All Access service, at $5/month for full interactive-stream access (pick any song, any artist in the catalog and stream the songs without playback restrictions), establishes a new price point for subscription services. While the service won’t actually be available until sometime in November 2009, it will have more than five million…

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Size is Relative – It’s the Number of Credit Cards On Account That Matters

There are currently 100 million active credit cards on account with iTunes. And according to Apple, iTunes is the number one music retailer in the world. Not “number one in online downloads,” but number one. Of all channels. That, my friends, is the most important news to come out of Apple Inc.’s 09/09/09 announcement, whether…

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Why the New “Interactive Album” Concept: A Bargain at Any Price?

You’ve probably seen the stories (like this one) about a rumored “new” format for packaging prerecorded online music into the new digital or interactive album. If true, the promise of some new type of content bundle could be an interesting new opportunity for music labels to redefine their roles. Or they could totally screw up…

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