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Mike McGuire

Research VP
Mike McGuire specializes in mobile marketing, guiding digital marketers on how context, community, location and time - combined with a consumer's purchase history and purchase intent - are changing the relationship between consumers and brands.
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Blog

Hulu Plus: You Can Pay?

So now we’ll get an answer to the $9.99 question: will making TV shows available on consumer PCs and portable devices be enough to get those consumers to pay directly for TV shows? Shows they’re probably already getting for free…

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Steps to Towards Taming the Complexities of Content Licensing Content in a Multi-channel World

One of the serious challenges facing media companies and new online (and I include mobile in “online”) distribution intermediaries is knowing what content is available to license out (media and content companies) and how to secure licensed content and then…

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FCC Considers Opening the Door to “Hi-Def rental” for Movies at Home – but at What Price?

Want to pay to rent a movie that’s still in the theaters – or just left the theaters and is wending its way through various distribution windows before it gets to the DVD rental or online VOD services – and…

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Sign of Things to Come for Hulu?

Interesting news here that Comedy Central (a Viacom property), home of “The Daily Show with Jon Stewart” and “The Colbert Report,” is going to pull those two shows from the Hulu line-up, as of March 9. Apparently the reason is…

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Today’s Save-Money-Live-Better Deal? Over-the-Top Content

  Walmart’s the latest entrant in the over-the-top sweepstakes and it could be one of those deals that will be viewed in the future as an important example of my colleague Andrew Frank’s “IP-Dominant-Gene Theory” that applies to all things…

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Yet Another Reason Why Eric Schmidt Quits Apple’s Board?

  OK, maybe Apple would have kept Eric Schmidt, Google’s CEO, on Apple’s board if Google’s tech-hegemony had stopped with Android. Maybe, maybe even the Chrome browser might have been acceptable. But a streaming rental movie business? AppleTV might only…

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For the Beatles Happiness Is Warm Game Controller; Universal and YouTube Trying to Make a Deal

Can the popularity of Rock Band franchise translate and extend the timeless — but let’s face it, musically archaic — Beatles catalog to a generation of folks who grew up disconnected from the album, AOR radio but have come of…

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Media Titans Coming to Grips with UGC?

Maybe none of the old-guard protect-copyright-at-any-cost management  was looking when elements of MTV Networks inked this deal with MySpace and Auditude to monetize user-generated video.  I like to believe that what we saw with this deal (commentary from colleague Andrew…

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