Dig deeper with timely and topical information that keeps you ahead of the digital curve.

Validate, learn and discover with fresh digital perspectives from successful marketing leaders.

Mike McGuire

Research VP
Mike McGuire specializes in mobile marketing, guiding digital marketers on how context, community, location and time - combined with a consumer's purchase history and purchase intent - are changing the relationship between consumers and brands.
Read Full Bio

Blog

Google’s Move to Copyright Cop Had to Happen

It’s quite interesting to note how one blog post can both illuminate and obfuscate hugely complex issues. An example? Here’s one right here. Google’s chief legal counsel, Kent Walker, pledges that Google will work even harder to make sure that copyright holders which send take-down notices because unlicensed content is on, for example, YouTube. That’s…

Read Post

Blog

Google 1, Viacom 0 (Now, we head into overtime)

I’m over in Europe running about visiting clients at the moment, so it was interesting to be in a different part of the world when the news that a judge effectively gutted Viacom’s $1billion copyright infringement case against YouTube/Google. (Yes, yes, I know, Viacom will appeal which means this case will drag on for awhile.)…

Read Post

Blog

Steps to Towards Taming the Complexities of Content Licensing Content in a Multi-channel World

One of the serious challenges facing media companies and new online (and I include mobile in “online”) distribution intermediaries is knowing what content is available to license out (media and content companies) and how to secure licensed content and then track its consumption (distribution intermediaries). Royalty calculations, among other contractual obligations, are paid out based…

Read Post

Blog

Limewire Gets Squeezed by Appeals Court

Inducement, thy name is Limewire. So now – almost five years after the U.S. Supreme Court ruled in June 2005 (in the MGM vs. Grokster case) that purveyors of file-trading software could be held liable for “inducing” copyright infringement – a district court ruling in a suit between the Recording Industry Association of America (RIAA)…

Read Post

Blog

FCC Considers Opening the Door to “Hi-Def rental” for Movies at Home – but at What Price?

Want to pay to rent a movie that’s still in the theaters – or just left the theaters and is wending its way through various distribution windows before it gets to the DVD rental or online VOD services – and watch it on your TV? Well, there’s what we will pay for as consumers and…

Read Post

Blog

Today’s Save-Money-Live-Better Deal? Over-the-Top Content

  Walmart’s the latest entrant in the over-the-top sweepstakes and it could be one of those deals that will be viewed in the future as an important example of my colleague Andrew Frank’s “IP-Dominant-Gene Theory” that applies to all things media. By acquiring VUDU, Walmart positions itself to be an important intermediary between content providers…

Read Post

Blog

It’s 2010, Didn’t We Bury the Advertising-Supported-Song-Download-Model Last Year?

Right off the bat, I have to admit, I have not been invited to the Free All Music beta test. But it would appear this CNET blogger was invited. He states he found the experience of watching ads – of selecting ads and then watching them – before getting the downloads was “…surprisingly painless.”  Now…

Read Post

Blog

Apple Buys Lala

Apple confirmed on 4 December 2009 that it was purchasing Lala, developer of an online streaming music service that lets consumers sign-in and stream music on-demand with the ability to pay $.10/song to build online libraries of albums and playlists of songs. (Songs are also available to download for $.79 each.) This has all the…

Read Post

Blog

In Google Music Search Space Nobody Will Hear You Scream “No, I Meant ‘Iggy and the Stooges’ not the ‘Three Stooges’”

For many months, nay years me and my ilk have wondered, “What will Google’s play be in online music?” License content and sell it through Google Checkout? Buy a small upstart music service? Well, the answer is no and no. Really, all Google wants to do is just control the search results for music searches.…

Read Post

Blog

A Plan to Ease Licensing Challenges for Online Music Services – Less Friction, More Transactions

Well, this (from Billboard.com, subscription might be required) is nice news. Government regulators, online service providers and performance rights organizations coming together to “pledge” to try and resolve an important obstacle to greater consumer choice in online services: simplifying the process for legitimate online music sites to license content. Imagine that,  a plan to make…

Read Post