INSIGHTS

Dig deeper with timely and topical information that keeps you ahead of the digital curve.

Validate, learn and discover with fresh digital perspectives from successful marketing leaders.

Mike McGuire

Research VP
Mike McGuire specializes in mobile marketing, guiding digital marketers on how context, community, location and time - combined with a consumer's purchase history and purchase intent - are changing the relationship between consumers and brands.
Read Full Bio

Blog

Rhapsody: Moving Out and Moving On . . .

Rhapsody, one of the very earliest of legitimate online music services and, as a result, one of the first to be hammered by the juggernaut that became iTunes, has finished the spin-off process from Real Networks and like a divorcee celebrating the end of a rocky marriage, has made some changes. First, an iPhone/iPad/iPod Touch…

Read Post

Blog

Soundtrckr Tries to Marry Location, Music: Marriage Made in Heaven or Shotgun Wedding?

Just when you thought there weren’t any more ways one could use “social” as a modifier for music, along comes Soundtrckr (www.soundtrckr.com). What Soundtrackr has done is marry streaming music, shared playlists and geo-tagging. The result: what the company calls a “geosocial music service.” What users can do is seed a “station” based on a…

Read Post

Blog

Android G1+ Amazon MP3 Store Integration = Mobile Music (More or Less)

With Google dropping its first Android-based phone, the G1, on the market today, the galaxy’s search giant almost made the online music/mobile music market a bit more interesting by preloading Amazon’s MP3 download store software onto the device.  But today’s press reports leave me thinking that this is barely a music-capable mobile phone. G1 users will be able to…

Read Post

Blog

One More Spin of the Format Upgrade Cycle for Music Industry: Preloaded microSD Flash Cards

In hopes of giving the physical format-upgrade cycle one last spin – not to mention maybe increasing the standard unit price the majority of consumers pay for prerecorded music to anything more than $.99/song — all four major music labels have banded together with SanDisk to announce“slotMusic” an effort to build consumer interest in the…

Read Post