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Mike McGuireResearch VP
Mike McGuire specializes in mobile marketing, guiding digital marketers on how context, community, location and time - combined with a consumer's purchase history and purchase intent - are changing the relationship between consumers and brands.
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Rhapsody: Moving Out and Moving On . . .
Rhapsody, one of the very earliest of legitimate online music services and, as a result, one of the first to be hammered by the juggernaut that became iTunes, has finished the spin-off process from Real Networks and like a divorcee celebrating the end of a rocky marriage, has made some changes. First, an iPhone/iPad/iPod Touch…
Soundtrckr Tries to Marry Location, Music: Marriage Made in Heaven or Shotgun Wedding?
Just when you thought there weren’t any more ways one could use “social” as a modifier for music, along comes Soundtrckr (www.soundtrckr.com). What Soundtrackr has done is marry streaming music, shared playlists and geo-tagging. The result: what the company calls a “geosocial music service.” What users can do is seed a “station” based on a…
Android G1+ Amazon MP3 Store Integration = Mobile Music (More or Less)
With Google dropping its first Android-based phone, the G1, on the market today, the galaxy’s search giant almost made the online music/mobile music market a bit more interesting by preloading Amazon’s MP3 download store software onto the device. But today’s press reports leave me thinking that this is barely a music-capable mobile phone. G1 users will be able to…
One More Spin of the Format Upgrade Cycle for Music Industry: Preloaded microSD Flash Cards
In hopes of giving the physical format-upgrade cycle one last spin – not to mention maybe increasing the standard unit price the majority of consumers pay for prerecorded music to anything more than $.99/song — all four major music labels have banded together with SanDisk to announce“slotMusic” an effort to build consumer interest in the…