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Mike McGuire

Research VP
Mike McGuire specializes in mobile marketing, guiding digital marketers on how context, community, location and time - combined with a consumer's purchase history and purchase intent - are changing the relationship between consumers and brands.
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Blog

Google’s Move to Copyright Cop Had to Happen

It’s quite interesting to note how one blog post can both illuminate and obfuscate hugely complex issues. An example? Here’s one right here. Google’s chief legal counsel, Kent Walker, pledges that Google will work even harder to make sure that copyright holders which send take-down notices because unlicensed content is on, for example, YouTube. That’s…

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Blog

Limewire Gets Squeezed by Appeals Court

Inducement, thy name is Limewire. So now – almost five years after the U.S. Supreme Court ruled in June 2005 (in the MGM vs. Grokster case) that purveyors of file-trading software could be held liable for “inducing” copyright infringement – a district court ruling in a suit between the Recording Industry Association of America (RIAA)…

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