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Mike McGuireResearch VP
Mike McGuire specializes in mobile marketing, guiding digital marketers on how context, community, location and time - combined with a consumer's purchase history and purchase intent - are changing the relationship between consumers and brands.
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Inspiration, Innovation and the Modern Marketer
To me, there are two types of innovation: the expected (the evolution of semiconductor capability under the influence/inspiration of Moore’s Law) and the truly inspiring surprise (Twitter, the iPhone). Part of what makes this job so interesting to me is seeing…
MOG Steps Up From Blogs to Subscription Music Service – Licensing Prowess as Important As Tech
With today’s introduction, MOG’s All Access service, at $5/month for full interactive-stream access (pick any song, any artist in the catalog and stream the songs without playback restrictions), establishes a new price point for subscription services. While the service won’t…
Experimentation Does Not Mean No Testing!
OK, look, I’ve been one of those analysts covering the media industry — especially the music industry and to some degree various “moving picture” companies — who has exhorted incumbent media to embrace digital technology, experiment with it. But people (and…