INSIGHTS

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Mike McGuire

Research VP
Mike McGuire specializes in mobile marketing, guiding digital marketers on how context, community, location and time - combined with a consumer's purchase history and purchase intent - are changing the relationship between consumers and brands.
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Inspiration, Innovation and the Modern Marketer

To me, there are two types of innovation: the expected (the evolution of semiconductor capability under the influence/inspiration of Moore’s Law) and the truly inspiring surprise (Twitter, the iPhone).  Part of what makes this job so interesting to me is seeing the results of both types of innovation, and then trying to figure out if they’ll…

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It’s 2010, Didn’t We Bury the Advertising-Supported-Song-Download-Model Last Year?

Right off the bat, I have to admit, I have not been invited to the Free All Music beta test. But it would appear this CNET blogger was invited. He states he found the experience of watching ads – of selecting ads and then watching them – before getting the downloads was “…surprisingly painless.”  Now…

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MOG Steps Up From Blogs to Subscription Music Service – Licensing Prowess as Important As Tech

With today’s introduction, MOG’s All Access service, at $5/month for full interactive-stream access (pick any song, any artist in the catalog and stream the songs without playback restrictions), establishes a new price point for subscription services. While the service won’t actually be available until sometime in November 2009, it will have more than five million…

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WMG Buys into Eos While Cisco Buys into the Music Biz

If the Cisco-Warner Music Group deal to have Warner use Cisco’s Eos platform for developing and hosting its artists websites is any indication of the future of the music labels, it’s about using websites as a way to establish and maintain market relevance, relevance that labels maintained by the control they used to wield by…

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Experimentation Does Not Mean No Testing!

OK, look, I’ve been one of those analysts covering the media industry — especially the music industry and to some degree various “moving picture” companies — who has exhorted incumbent media to embrace digital technology, experiment with it.  But people (and here I’m speaking to the folks toiling away at the intersection of media and online technology)…

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