Mike McGuire

A member of the Gartner Blog Network

Mike McGuire
Research VP
11 years at Gartner
21 years IT industry

Mike McGuire guides digital marketers on best practices for developing strategies. He specializes in how context, community, location and time — combined with a consumer’s purchase history and purchase intent — are changing the relationship between consumers and brands …Read Full Bio

Coverage Areas:

Wondering Why Your Peers are Investing in Social Media?

by Mike McGuire  |  January 18, 2013  |  Comments Off

This Friday: links to my colleague’s research!

In addition to Jake Sorofman’s piece on the MobileFirst conference, Adam Sarner delivers a great glimpse of his Social Media research agenda with the key reasons to make the investment straight-away.


Comments Off

Category: Digital Marketing Uncategorized     Tags: