This Friday: links to my colleague’s research! In addition to Jake Sorofman’s piece on the MobileFirst conference, Adam Sarner delivers a great glimpse of his Social Media research agenda with the key reasons to make the investment straight-away.
My esteemed colleague Jake Sorofman made the trek to NYC this week to partake of the MobileFirst 2013 conference. He does a great job (here) of distilling the essentials from the conference. Check it out! I’m particularly fond of the Citi’s exec’s pithy maxim.
As mobile marketers develop and tend to their mobile strategies and day-to-day tactics, the tectonic plates upon which those strategies and tactics ride — mobile OSs and development platforms — will continue to collide, driving shifts in the marketplace which must be monitored. One important subduction zone (where the plates meet and younger, less-dense rides over… Read More
It’s a new year and for many Gartner analysts, it usually means a flurry of inquiries about the Predicts documents we worked on and published in December. And sometimes, a news item pops up during the Christmas-to-New-Year’s break that coincides nicely with a recently published prediction. This story about Apple’s rumored expansion of Passbook capabilities to… Read More