Mike McGuire

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Archives for January, 2013

Wondering Why Your Peers are Investing in Social Media?

by Mike McGuire  |  January 18, 2013  |  Comments Off

This Friday: links to my colleague’s research! In addition to Jake Sorofman’s piece on the MobileFirst conference, Adam Sarner delivers a great glimpse of his Social Media research agenda with the key reasons to make the investment straight-away.  

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Category: Digital Marketing Uncategorized     Tags:

MobileFirst 2013: 7 Take-aways for Mobile Strategists…

by Mike McGuire  |  January 18, 2013  |  Comments Off

My esteemed colleague Jake Sorofman made the trek to NYC this week to partake of the MobileFirst 2013 conference.  He does a great job (here) of distilling the essentials from the conference.  Check it out! I’m particularly fond of the Citi’s exec’s pithy maxim.

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Maps to Determine Future for Mobile OS: a Mobile Marketer’s Dilemma or Nice Problem to Have?

by Mike McGuire  |  January 7, 2013  |  2 Comments

As mobile marketers develop and tend to their mobile strategies and day-to-day tactics, the tectonic plates upon which those strategies and tactics ride — mobile OSs and development platforms — will continue to collide, driving shifts in the marketplace which must be monitored.  One important subduction zone (where the plates meet and younger, less-dense rides over [...]


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January: the Month of Predictions & Apple’s Rumored Expansion of Passbook to include NFC?

by Mike McGuire  |  January 3, 2013  |  5 Comments

It’s a new year and for many Gartner analysts, it usually means a flurry of inquiries about the Predicts documents we worked on and published in December.  And sometimes, a news item pops up during the Christmas-to-New-Year’s break that coincides nicely with a recently published prediction.  This story about Apple’s rumored expansion of Passbook capabilities to [...]


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