Wondering Why Your Peers are Investing in Social Media?

By Mike McGuire | January 18, 2013

This Friday: links to my colleague’s research! In addition to Jake Sorofman’s piece on the MobileFirst conference, Adam Sarner delivers a great glimpse of his Social Media research agenda with the key reasons to make the investment straight-away.  


MobileFirst 2013: 7 Take-aways for Mobile Strategists…

By Mike McGuire | January 18, 2013

My esteemed colleague Jake Sorofman made the trek to NYC this week to partake of the MobileFirst 2013 conference.  He does a great job (here) of distilling the essentials from the conference.  Check it out! I’m particularly fond of the…


Maps to Determine Future for Mobile OS: a Mobile Marketer’s Dilemma or Nice Problem to Have?

By Mike McGuire | January 07, 2013

As mobile marketers develop and tend to their mobile strategies and day-to-day tactics, the tectonic plates upon which those strategies and tactics ride — mobile OSs and development platforms — will continue to collide, driving shifts in the marketplace which…


January: the Month of Predictions & Apple’s Rumored Expansion of Passbook to include NFC?

By Mike McGuire | January 03, 2013

It’s a new year and for many Gartner analysts, it usually means a flurry of inquiries about the Predicts documents we worked on and published in December.  And sometimes, a news item pops up during the Christmas-to-New-Year’s break that coincides nicely…