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Mike McGuire

Research VP
Mike McGuire specializes in mobile marketing, guiding digital marketers on how context, community, location and time - combined with a consumer's purchase history and purchase intent - are changing the relationship between consumers and brands.
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Blog

Wondering Why Your Peers are Investing in Social Media?

This Friday: links to my colleague’s research! In addition to Jake Sorofman’s piece on the MobileFirst conference, Adam Sarner delivers a great glimpse of his Social Media research agenda with the key reasons to make the investment straight-away.  

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Blog

MobileFirst 2013: 7 Take-aways for Mobile Strategists…

My esteemed colleague Jake Sorofman made the trek to NYC this week to partake of the MobileFirst 2013 conference.  He does a great job (here) of distilling the essentials from the conference.  Check it out! I’m particularly fond of the Citi’s exec’s pithy maxim.

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Maps to Determine Future for Mobile OS: a Mobile Marketer’s Dilemma or Nice Problem to Have?

As mobile marketers develop and tend to their mobile strategies and day-to-day tactics, the tectonic plates upon which those strategies and tactics ride — mobile OSs and development platforms — will continue to collide, driving shifts in the marketplace which must be monitored.  One important subduction zone (where the plates meet and younger, less-dense rides over…

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January: the Month of Predictions & Apple’s Rumored Expansion of Passbook to include NFC?

It’s a new year and for many Gartner analysts, it usually means a flurry of inquiries about the Predicts documents we worked on and published in December.  And sometimes, a news item pops up during the Christmas-to-New-Year’s break that coincides nicely with a recently published prediction.  This story about Apple’s rumored expansion of Passbook capabilities to…

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