Mike McGuire

A member of the Gartner Blog Network

Archives for December, 2012


How Instagram Monetizes Its Popularity: Selling You Out?

by Mike McGuire  |  December 18, 2012  |  Comments Off

Update: Well, at least the folks at Instagram are listening.  The company did a reasonable job of explaining the intent of the change in policies and made clear they aren’t looking to sell users photos.  However, I think the lessons I mentioned are still worth considering. So many teaching moments wrapped up in the news that Instagram’s terms [...]

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Category: Digital Marketing Uncategorized     Tags: , ,

The Power of the “Second-Screen” Super Bowl Ad Inventory Nearly Sold Out

by Mike McGuire  |  December 12, 2012  |  Comments Off

Perhaps some folks might be surprised to see the news that ad inventory for the stream of the upcoming Super Bowl (and I like the 49ers chances of being in that game, by the way) are nearly sold out.  Why? Advertisers are wising up to the fact that consumers are using those second-screen apps we’ve heard [...]

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Category: Digital Marketing Uncategorized     Tags: , ,