How Instagram Monetizes Its Popularity: Selling You Out?

By Mike McGuire | December 18, 2012

Update: Well, at least the folks at Instagram are listening.  The company did a reasonable job of explaining the intent of the change in policies and made clear they aren’t looking to sell users photos.  However, I think the lessons I…


The Power of the “Second-Screen” Super Bowl Ad Inventory Nearly Sold Out

By Mike McGuire | December 12, 2012

Perhaps some folks might be surprised to see the news that ad inventory for the stream of the upcoming Super Bowl (and I like the 49ers chances of being in that game, by the way) are nearly sold out.  Why? Advertisers…