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Mike McGuireResearch VP
Mike McGuire specializes in mobile marketing, guiding digital marketers on how context, community, location and time - combined with a consumer's purchase history and purchase intent - are changing the relationship between consumers and brands.
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How Instagram Monetizes Its Popularity: Selling You Out?
Update: Well, at least the folks at Instagram are listening. The company did a reasonable job of explaining the intent of the change in policies and made clear they aren’t looking to sell users photos. However, I think the lessons I mentioned are still worth considering. So many teaching moments wrapped up in the news that Instagram’s terms…
The Power of the “Second-Screen” Super Bowl Ad Inventory Nearly Sold Out
Perhaps some folks might be surprised to see the news that ad inventory for the stream of the upcoming Super Bowl (and I like the 49ers chances of being in that game, by the way) are nearly sold out. Why? Advertisers are wising up to the fact that consumers are using those second-screen apps we’ve heard…