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Mike McGuire

Research VP
Mike McGuire specializes in mobile marketing, guiding digital marketers on how context, community, location and time - combined with a consumer's purchase history and purchase intent - are changing the relationship between consumers and brand.
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How Instagram Monetizes Its Popularity: Selling You Out?

December 18, 2012 | 0 Comments

Update: Well, at least the folks at Instagram are listening.  The company did a reasonable job of explaining the intent of the change in policies and made clear they aren’t looking to sell users photos.  However, I think the lessons I mentioned are still worth considering. So many teaching moments wrapped up in the news that Instagram’s terms… Read More

The Power of the “Second-Screen” Super Bowl Ad Inventory Nearly Sold Out

December 12, 2012 | 0 Comments

Perhaps some folks might be surprised to see the news that ad inventory for the stream of the upcoming Super Bowl (and I like the 49ers chances of being in that game, by the way) are nearly sold out.  Why? Advertisers are wising up to the fact that consumers are using those second-screen apps we’ve heard… Read More