Mike McGuire

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Mike McGuire
Research VP
11 years at Gartner
21 years IT industry

Mike McGuire guides digital marketers on best practices for developing strategies. He specializes in how context, community, location and time — combined with a consumer’s purchase history and purchase intent — are changing the relationship between consumers and brands …Read Full Bio

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Mobile Advertising in Acendence: $24 billion by 2016

by Mike McGuire  |  November 29, 2012  |  3 Comments

Disruption, thy names are smartphones and media tablets.  Just because saying consumer adoption of smartphones and media tablets is disrupting multiple markets and business models is this year’s understatement, doesn’t mean I can’t repeat it.

My colleagues Andrew Frank and Stephanie Baghdassarian have updated Gartner’s worldwide mobile advertising forecast this year to reflect that disruption.  Check it out here. 

Top-line take-aways: mobile advertising global revenue is expected to grow close to 90% from $5.2 billion in 2011 to $9.8 billion in 2012, and most of that revenue is coming at the expense of incumbent channels such as print (local newspapers in particular).

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