Disruption, thy names are smartphones and media tablets. Just because saying consumer adoption of smartphones and media tablets is disrupting multiple markets and business models is this year’s understatement, doesn’t mean I can’t repeat it.
My colleagues Andrew Frank and Stephanie Baghdassarian have updated Gartner’s worldwide mobile advertising forecast this year to reflect that disruption. Check it out here.
Top-line take-aways: mobile advertising global revenue is expected to grow close to 90% from $5.2 billion in 2011 to $9.8 billion in 2012, and most of that revenue is coming at the expense of incumbent channels such as print (local newspapers in particular).