Mike McGuire

A member of the Gartner Blog Network

Archives for November, 2012

Mobile Advertising in Acendence: $24 billion by 2016

by Mike McGuire  |  November 29, 2012  |  3 Comments

Disruption, thy names are smartphones and media tablets.  Just because saying consumer adoption of smartphones and media tablets is disrupting multiple markets and business models is this year’s understatement, doesn’t mean I can’t repeat it. My colleagues Andrew Frank and Stephanie Baghdassarian have updated Gartner’s worldwide mobile advertising forecast this year to reflect that disruption.  Check [...]


Category: Digital Marketing Uncategorized     Tags: ,