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Leif Eriksen

Research Director
Mr. Eriksen researches and writes about how energy companies manage the safety, reliability and sustainability of their operations. As a former engineer in the petroleum industry, he knows from direct experience the challenges and...
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Mobile Advertising in Acendence: $24 billion by 2016

November 29, 2012 | 1 Comment

Disruption, thy names are smartphones and media tablets.  Just because saying consumer adoption of smartphones and media tablets is disrupting multiple markets and business models is this year’s understatement, doesn’t mean I can’t repeat it. My colleagues Andrew Frank and Stephanie Baghdassarian have updated Gartner’s worldwide mobile advertising forecast this year to reflect that disruption.  Check… Read More