Research Areas

Dig deeper with timely and topical information that keeps you ahead of the digital curve.

Validate, learn and discover with fresh digital perspectives from successful marketing leaders.

Mike McGuire

Research VP
Mike McGuire specializes in mobile marketing, guiding digital marketers on how context, community, location and time - combined with a consumer's purchase history and purchase intent - are changing the relationship between consumers and brands.
Read Full Bio
Mobile Marketing by the Numbers: Too Big to Ignore

By Mike McGuire | October 19, 2012

So you’re a mobile marketer and you know the mobile opportunity is big .  Really big.  But maybe you’re running into doubters or just executives who want some numbers to support the strategic bet you’re asking them to make.  You…

Mobile’s Friction-less Path to Commerce Everywhere — Don’t Wear it Out

By Mike McGuire | October 06, 2012

 Smartphone-toting consumers are the bright shiny embodiment of the potential for commerce everywhere.   Why? As one research firm has noted, it’s because for many consumers, especially young adults, the smartphone is their “remote control of life.” Constant communications, always-on media consumption are…