by Mike McGuire | October 19, 2012 | 2 Comments
So you’re a mobile marketer and you know the mobile opportunity is big . Really big. But maybe you’re running into doubters or just executives who want some numbers to support the strategic bet you’re asking them to make. You and I know mobile marketing must be an extension of your company’s overall digital marketing [...]
Category: Uncategorized Tags: digital marketing, Mobile Marketing
by Mike McGuire | October 6, 2012 | Comments Off
Smartphone-toting consumers are the bright shiny embodiment of the potential for commerce everywhere. Why? As one research firm has noted, it’s because for many consumers, especially young adults, the smartphone is their “remote control of life.” Constant communications, always-on media consumption are the hallmarks of today’s young consumer, and not a few tech-savvy old goats like me [...]
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Category: Uncategorized Tags: digital marketing, Mobile Marketing
