Mike McGuire

A member of the Gartner Blog Network

Archives for September, 2012

The Future’s Mobile and it’s Here for Kraft — But Take Care with that Tool

by Mike McGuire  |  September 17, 2012  |  1 Comment

 I was able to make it to the Mobile Marketer’s Mobile Marketing Summit in Manhattan on Thursday — the theme was gearing up for the Holidays — and came away with some interesting bits o’ information.  By the mid-point of the day, we’d already had one bit of significant news and that was that Kraft Foods disclosed that [...]

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Category: Digital Marketing Uncategorized     Tags: ,

Social Media and 2012 Presidential Election: Mobile’s Role?

by Mike McGuire  |  September 5, 2012  |  1 Comment

You and I, dear reader, know the power of social media — it’s everywhere.  Even the murky world of political campaigns knows the power of social,  as evidenced in recent press coverage coming out of the Republican and Democratic conventions convention in Tampa, FL, and Charlotte, NC, respectively. One thing I see missing from this coverage [...]

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Category: Digital Marketing Uncategorized     Tags: , ,