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Mike McGuire

Research VP
Mike McGuire specializes in mobile marketing, guiding digital marketers on how context, community, location and time - combined with a consumer's purchase history and purchase intent - are changing the relationship between consumers and brands.
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Social Media and 2012 Presidential Election: Mobile’s Role?

You and I, dear reader, know the power of social media — it’s everywhere.  Even the murky world of political campaigns knows the power of social,  as evidenced in recent press coverage coming out of the Republican and Democratic conventions convention in Tampa, FL, and Charlotte, NC, respectively. One thing I see missing from this coverage…

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