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Mike McGuire

Research VP
Mike McGuire specializes in mobile marketing, guiding digital marketers on how context, community, location and time - combined with a consumer's purchase history and purchase intent - are changing the relationship between consumers and brand.
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The Future’s Mobile and it’s Here for Kraft — But Take Care with that Tool

September 17, 2012 | 0 Comments

 I was able to make it to the Mobile Marketer’s Mobile Marketing Summit in Manhattan on Thursday — the theme was gearing up for the Holidays — and came away with some interesting bits o’ information.  By the mid-point of the day, we’d already had one bit of significant news and that was that Kraft Foods disclosed that… Read More

Social Media and 2012 Presidential Election: Mobile’s Role?

September 5, 2012 | 0 Comments

You and I, dear reader, know the power of social media — it’s everywhere.  Even the murky world of political campaigns knows the power of social,  as evidenced in recent press coverage coming out of the Republican and Democratic conventions convention in Tampa, FL, and Charlotte, NC, respectively. One thing I see missing from this coverage… Read More