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Mike McGuire

Research VP
Mike McGuire specializes in mobile marketing, guiding digital marketers on how context, community, location and time - combined with a consumer's purchase history and purchase intent - are changing the relationship between consumers and brand.
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Mobile Marketers Deserves More Budget!

August 30, 2012 | 1 Comment

Even the most conservative mobile marketer would be heartened by this report coming out from the Mobile Marketing Association indicating that recent research they backed (conducted by Marketing Evolution) indicates mobile advertising should command as much as seven percent of an firm’s overall advertising budget.  Couldn’t agree more with the MMA: the explosion of mobile device usage, particularly the… Read More

Digital Marketers, and Especially Mobile Marketers: Don’t be a Chester

August 16, 2012 | 0 Comments

Some of my important life lessons didn’t come from my parents. I’m not (too) embarrassed to say that a few came from Bugs Bunny, Daffy Duck and other creations of the Merrie Melodies/Loony Tunes crew at Warner Bros. One of my favorites actually offers a very relevant message to today’s digital and mobile marketers who… Read More