Mike McGuire

A member of the Gartner Blog Network

Archives for August, 2012

Mobile Marketers Deserves More Budget!

by Mike McGuire  |  August 30, 2012  |  3 Comments

Even the most conservative mobile marketer would be heartened by this report coming out from the Mobile Marketing Association indicating that recent research they backed (conducted by Marketing Evolution) indicates mobile advertising should command as much as seven percent of an firm’s overall advertising budget.  Couldn’t agree more with the MMA: the explosion of mobile device usage, particularly the [...]


Category: Digital Marketing Uncategorized     Tags: , ,

Digital Marketers, and Especially Mobile Marketers: Don’t be a Chester

by Mike McGuire  |  August 16, 2012  |  Comments Off

Some of my important life lessons didn’t come from my parents. I’m not (too) embarrassed to say that a few came from Bugs Bunny, Daffy Duck and other creations of the Merrie Melodies/Loony Tunes crew at Warner Bros. One of my favorites actually offers a very relevant message to today’s digital and mobile marketers who [...]

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Category: Digital Marketing Uncategorized     Tags: ,