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Mike McGuire

Research VP
Mike McGuire specializes in mobile marketing, guiding digital marketers on how context, community, location and time - combined with a consumer's purchase history and purchase intent - are changing the relationship between consumers and brand.
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Apple TV Numbers Makes One Think About the Real Opportunity

January 26, 2012 | 1 Comment

Apple’s financial results for their fiscal-year 2011 (fourth calendar quarter, 2011) were mind boggling — $46 billion in revenue, net income of $13 billion. They’re officially in uncharted territory, financial performance-wise.  But the number that caught my eye was the disclosure from CEO Tim Cook that the company sold 1 million Apple TVs in the… Read More