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Mike McGuire

Research VP
Mike McGuire specializes in mobile marketing, guiding digital marketers on how context, community, location and time - combined with a consumer's purchase history and purchase intent - are changing the relationship between consumers and brand.
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Google Music: It is an Online Music Store – Differentiation From Competition? Google+

November 16, 2011 | 1 Comment

After a weeks, or so it seemed, of rumors, speculation and innuendo, Google unleashed its online music store. OK, it doesn’t have Warner Music Group’s catalog but it does have Universal, EMI and Sony. Will Warner eventually come join the Google party? Probably, but they probably won’t need to hurry or anything.  Google’s upended the… Read More