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Mike McGuire

Research VP
Mike McGuire specializes in mobile marketing, guiding digital marketers on how context, community, location and time - combined with a consumer's purchase history and purchase intent - are changing the relationship between consumers and brand.
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Subscription Music Services Jockeying for Differentiation: The Fluid Definition of “Free” and Buying Subs

October 11, 2011 | 0 Comments

An interesting couple of days in the online subscription music space.  First, we have Rhapsody announcing that it was purchasing the (legal) Napster service which was most recently owned by Best Buy, Inc. (The legal Napster’s history is more tortured than the original file-sharing version. The legal Napster’s gone through multiple owners, none of which… Read More

Steve Jobs

October 6, 2011 | 0 Comments

A few weeks ago, I was asked by a reporter to come up with a list of individuals who had exerted influence over multiple industries and who had initiated global changes to culture.  In short, people who changed the world from their positions as entrepreneurs (we excluded political leaders).  Henry Ford and Steve Jobs was… Read More

Yahoo News and ABC News Hope to Redefine Online News w/ Partnership

October 3, 2011 | 0 Comments

The big news today out of New York is that Yahoo! and ABC News are collaborating on an expansive partnership to blend their respective content streams – ABC’s worldwide network of reporters including well-known anchors such as Katie Couric, George Stephanopoulos and Christiane Amanpour — into a single Web offering for consumers that they claim… Read More