INSIGHTS

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Validate, learn and discover with fresh digital perspectives from successful marketing leaders.

Mike McGuire

Research VP
Mike McGuire specializes in mobile marketing, guiding digital marketers on how context, community, location and time - combined with a consumer's purchase history and purchase intent - are changing the relationship between consumers and brands.
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Blog

Steve Jobs

A few weeks ago, I was asked by a reporter to come up with a list of individuals who had exerted influence over multiple industries and who had initiated global changes to culture.  In short, people who changed the world from their positions as entrepreneurs (we excluded political leaders).  Henry Ford and Steve Jobs was…

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Blog

Yahoo News and ABC News Hope to Redefine Online News w/ Partnership

The big news today out of New York is that Yahoo! and ABC News are collaborating on an expansive partnership to blend their respective content streams – ABC’s worldwide network of reporters including well-known anchors such as Katie Couric, George Stephanopoulos and Christiane Amanpour — into a single Web offering for consumers that they claim…

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