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Mike McGuireResearch VP
Mike McGuire specializes in mobile marketing, guiding digital marketers on how context, community, location and time - combined with a consumer's purchase history and purchase intent - are changing the relationship between consumers and brands.
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Subscription Music Services Jockeying for Differentiation: The Fluid Definition of “Free” and Buying Subs
Mike McGuire | October 11, 2011
An interesting couple of days in the online subscription music space. First, we have Rhapsody announcing that it was purchasing the (legal) Napster service which was most recently owned by Best Buy, Inc. (The legal Napster’s history is more tortured…
Yahoo News and ABC News Hope to Redefine Online News w/ Partnership
Mike McGuire | October 03, 2011
The big news today out of New York is that Yahoo! and ABC News are collaborating on an expansive partnership to blend their respective content streams – ABC’s worldwide network of reporters including well-known anchors such as Katie Couric, George…