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Mike McGuire

Research VP
Mike McGuire specializes in mobile marketing, guiding digital marketers on how context, community, location and time - combined with a consumer's purchase history and purchase intent - are changing the relationship between consumers and brand.
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The Future of Charts and Trying to Figure out What a Facebook Like is Worth

September 15, 2011 | 0 Comments

(And other challenges in a socially connected world . . . ) I moderated a panel called “The Future of Charts” at the SFMusicTech conference earlier this week and came away with a stronger sense of how complex the business of music (and media) will become under the influence of social networks and social media.  … Read More