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Mike McGuire

Research VP
Mike McGuire specializes in mobile marketing, guiding digital marketers on how context, community, location and time - combined with a consumer's purchase history and purchase intent - are changing the relationship between consumers and brands.
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Blog

File Under: Inevitable (it took way too long but it was inevitable)

Nice rundown on News.com on YouTube (Google) and its efforts to smooth (or smoother) their somewhat fractious relations with content rightsholders.  In this case, the online video giant’s dualistic role as a music freak’s treasure chest and bane of segments of the music industry settled a suit which included the National Music Publishers Association (NMPA).  Like a number of organziations representing stakeholders…

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