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Mike McGuire

Research VP
Mike McGuire specializes in mobile marketing, guiding digital marketers on how context, community, location and time - combined with a consumer's purchase history and purchase intent - are changing the relationship between consumers and brands.
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Blog

iTunes in the Clouds

Apple’s announcement on Monday (6/6/11), gave us the company’s take on the notion of what a cloud-based media service can be – one that preserves the value of an a la carte sales model for downloads (in this case) while extending the value of its customers’ investments in iTunes by simplifying the management of their…

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