mike mcguire's photo

Mike McGuire

Research VP
Mike McGuire specializes in mobile marketing, guiding digital marketers on how context, community, location and time - combined with a consumer's purchase history and purchase intent - are changing the relationship between consumers and brand.
Read Full Bio

Call gartner marketing leaders

Google’s Move to Copyright Cop Had to Happen

December 6, 2010 | 3 Comments

It’s quite interesting to note how one blog post can both illuminate and obfuscate hugely complex issues. An example? Here’s one right here. Google’s chief legal counsel, Kent Walker, pledges that Google will work even harder to make sure that copyright holders which send take-down notices because unlicensed content is on, for example, YouTube. That’s… Read More