INSIGHTS

Dig deeper with timely and topical information that keeps you ahead of the digital curve.

Validate, learn and discover with fresh digital perspectives from successful marketing leaders.

Mike McGuire

Research VP
Mike McGuire specializes in mobile marketing, guiding digital marketers on how context, community, location and time - combined with a consumer's purchase history and purchase intent - are changing the relationship between consumers and brands.
Read Full Bio

Blog

EIDR: A Much-needed Standard for Licensing and Online Distribution

At first glance, the Entertainment ID Registry (EIDR) strikes one as one of those consortia that could easily end up claiming to want to work together as an industry to solve common problems , but either out of disinterest or distrust, never quite pull off codifying and spreading whatever standard was originally desired. Yet, I’m…

Read Post