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Mike McGuire

Research VP
Mike McGuire specializes in mobile marketing, guiding digital marketers on how context, community, location and time - combined with a consumer's purchase history and purchase intent - are changing the relationship between consumers and brands.
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Beatles Finally Get to iTunes

By Mike McGuire | November 16, 2010

I vowed I would not resort to ‘Long and Winding Road” references to describe the process that led finally to the Beatles catalog being available on iTunes. What’s it mean to the music industry and to iTunes? For one thing,…

EIDR: A Much-needed Standard for Licensing and Online Distribution

By Mike McGuire | November 07, 2010

At first glance, the Entertainment ID Registry (EIDR) strikes one as one of those consortia that could easily end up claiming to want to work together as an industry to solve common problems , but either out of disinterest or…