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Mike McGuire

Research VP
Mike McGuire specializes in mobile marketing, guiding digital marketers on how context, community, location and time - combined with a consumer's purchase history and purchase intent - are changing the relationship between consumers and brand.
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Beatles Finally Get to iTunes

November 16, 2010 | 2 Comments

I vowed I would not resort to ‘Long and Winding Road” references to describe the process that led finally to the Beatles catalog being available on iTunes. What’s it mean to the music industry and to iTunes? For one thing, iTunes chief Eddie Cue can finally check off the “get the Beatles catalog" item on… Read More

EIDR: A Much-needed Standard for Licensing and Online Distribution

November 7, 2010 | 0 Comments

At first glance, the Entertainment ID Registry (EIDR) strikes one as one of those consortia that could easily end up claiming to want to work together as an industry to solve common problems , but either out of disinterest or distrust, never quite pull off codifying and spreading whatever standard was originally desired. Yet, I’m… Read More