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Mike McGuireResearch VP
Mike McGuire specializes in mobile marketing, guiding digital marketers on how context, community, location and time - combined with a consumer's purchase history and purchase intent - are changing the relationship between consumers and brands.
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World Series 2010 and the Options for “Live” TV
Mike McGuire | October 27, 2010
As the World Series gets ready to take over more than a few news cycles in the coming week or so, it’s interesting to consider how consumers will watch and track the series. It’s possible that the 2010 World Series…