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Mike McGuire

Research VP
Mike McGuire specializes in mobile marketing, guiding digital marketers on how context, community, location and time - combined with a consumer's purchase history and purchase intent - are changing the relationship between consumers and brands.
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Blog

World Series 2010 and the Options for “Live” TV

As the World Series gets ready to take over more than a few news cycles in the coming week or so, it’s interesting to consider how consumers will watch and track the series. It’s possible that the 2010 World Series will be remembered not just for the games themselves but also as being a milestone…

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