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Mike McGuire

Research VP
Mike McGuire specializes in mobile marketing, guiding digital marketers on how context, community, location and time - combined with a consumer's purchase history and purchase intent - are changing the relationship between consumers and brands.
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Blog

Hulu Plus: You Can Pay?

Mike McGuire | June 30, 2010

So now we’ll get an answer to the $9.99 question: will making TV shows available on consumer PCs and portable devices be enough to get those consumers to pay directly for TV shows? Shows they’re probably already getting for free…

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Google 1, Viacom 0 (Now, we head into overtime)

Mike McGuire | June 25, 2010

I’m over in Europe running about visiting clients at the moment, so it was interesting to be in a different part of the world when the news that a judge effectively gutted Viacom’s $1billion copyright infringement case against YouTube/Google. (Yes,…

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Melodeo Picked Up by HP…Wait, HP?

Mike McGuire | June 25, 2010

HP has apparently forgotten all about it’s ill-fated attempt in 2004 to leverage the iPod’s then-growing popularity and the mushrooming consumer interest in online music distribution and digital portable music players. Why? Because it’s reportedly picked up Seattle-based Melodeo, developer…

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Steps to Towards Taming the Complexities of Content Licensing Content in a Multi-channel World

Mike McGuire | June 09, 2010

One of the serious challenges facing media companies and new online (and I include mobile in “online”) distribution intermediaries is knowing what content is available to license out (media and content companies) and how to secure licensed content and then…

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