INSIGHTS

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Mike McGuire

Research VP
Mike McGuire specializes in mobile marketing, guiding digital marketers on how context, community, location and time - combined with a consumer's purchase history and purchase intent - are changing the relationship between consumers and brands.
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Blog

Google 1, Viacom 0 (Now, we head into overtime)

I’m over in Europe running about visiting clients at the moment, so it was interesting to be in a different part of the world when the news that a judge effectively gutted Viacom’s $1billion copyright infringement case against YouTube/Google. (Yes, yes, I know, Viacom will appeal which means this case will drag on for awhile.)…

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Blog

Melodeo Picked Up by HP…Wait, HP?

HP has apparently forgotten all about it’s ill-fated attempt in 2004 to leverage the iPod’s then-growing popularity and the mushrooming consumer interest in online music distribution and digital portable music players. Why? Because it’s reportedly picked up Seattle-based Melodeo, developer of various online music applications (including one of the earliest cool iPhone apps for the…

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Blog

Steps to Towards Taming the Complexities of Content Licensing Content in a Multi-channel World

One of the serious challenges facing media companies and new online (and I include mobile in “online”) distribution intermediaries is knowing what content is available to license out (media and content companies) and how to secure licensed content and then track its consumption (distribution intermediaries). Royalty calculations, among other contractual obligations, are paid out based…

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