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Mike McGuire

Research VP
Mike McGuire specializes in mobile marketing, guiding digital marketers on how context, community, location and time - combined with a consumer's purchase history and purchase intent - are changing the relationship between consumers and brands.
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Hulu Plus: You Can Pay?

By Mike McGuire | June 30, 2010

So now we’ll get an answer to the $9.99 question: will making TV shows available on consumer PCs and portable devices be enough to get those consumers to pay directly for TV shows? Shows they’re probably already getting for free…

Google 1, Viacom 0 (Now, we head into overtime)

By Mike McGuire | June 25, 2010

I’m over in Europe running about visiting clients at the moment, so it was interesting to be in a different part of the world when the news that a judge effectively gutted Viacom’s $1billion copyright infringement case against YouTube/Google. (Yes,…

Melodeo Picked Up by HP…Wait, HP?

By Mike McGuire | June 25, 2010

HP has apparently forgotten all about it’s ill-fated attempt in 2004 to leverage the iPod’s then-growing popularity and the mushrooming consumer interest in online music distribution and digital portable music players. Why? Because it’s reportedly picked up Seattle-based Melodeo, developer…

Steps to Towards Taming the Complexities of Content Licensing Content in a Multi-channel World

By Mike McGuire | June 09, 2010

One of the serious challenges facing media companies and new online (and I include mobile in “online”) distribution intermediaries is knowing what content is available to license out (media and content companies) and how to secure licensed content and then…