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Mike McGuire

Research VP
Mike McGuire specializes in mobile marketing, guiding digital marketers on how context, community, location and time - combined with a consumer's purchase history and purchase intent - are changing the relationship between consumers and brands.
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Limewire Gets Squeezed by Appeals Court

Mike McGuire | May 13, 2010

Inducement, thy name is Limewire. So now – almost five years after the U.S. Supreme Court ruled in June 2005 (in the MGM vs. Grokster case) that purveyors of file-trading software could be held liable for “inducing” copyright infringement –…

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FCC Considers Opening the Door to “Hi-Def rental” for Movies at Home – but at What Price?

Mike McGuire | May 10, 2010

Want to pay to rent a movie that’s still in the theaters – or just left the theaters and is wending its way through various distribution windows before it gets to the DVD rental or online VOD services – and…

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