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Mike McGuire

Research VP
Mike McGuire specializes in mobile marketing, guiding digital marketers on how context, community, location and time - combined with a consumer's purchase history and purchase intent - are changing the relationship between consumers and brand.
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Limewire Gets Squeezed by Appeals Court

May 13, 2010 | 0 Comments

Inducement, thy name is Limewire. So now – almost five years after the U.S. Supreme Court ruled in June 2005 (in the MGM vs. Grokster case) that purveyors of file-trading software could be held liable for “inducing” copyright infringement – a district court ruling in a suit between the Recording Industry Association of America (RIAA)… Read More

FCC Considers Opening the Door to “Hi-Def rental” for Movies at Home – but at What Price?

May 10, 2010 | 0 Comments

Want to pay to rent a movie that’s still in the theaters – or just left the theaters and is wending its way through various distribution windows before it gets to the DVD rental or online VOD services – and watch it on your TV? Well, there’s what we will pay for as consumers and… Read More