Dig deeper with timely and topical information that keeps you ahead of the digital curve.

Validate, learn and discover with fresh digital perspectives from successful marketing leaders.

Mike McGuire

Research VP
Mike McGuire specializes in mobile marketing, guiding digital marketers on how context, community, location and time - combined with a consumer's purchase history and purchase intent - are changing the relationship between consumers and brands.
Read Full Bio


Today’s Save-Money-Live-Better Deal? Over-the-Top Content

Mike McGuire | February 23, 2010

  Walmart’s the latest entrant in the over-the-top sweepstakes and it could be one of those deals that will be viewed in the future as an important example of my colleague Andrew Frank’s “IP-Dominant-Gene Theory” that applies to all things…

Read Post


Soundtrckr Tries to Marry Location, Music: Marriage Made in Heaven or Shotgun Wedding?

Mike McGuire | February 19, 2010

Just when you thought there weren’t any more ways one could use “social” as a modifier for music, along comes Soundtrckr (www.soundtrckr.com). What Soundtrackr has done is marry streaming music, shared playlists and geo-tagging. The result: what the company calls…

Read Post