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Mike McGuire

Research VP
Mike McGuire specializes in mobile marketing, guiding digital marketers on how context, community, location and time - combined with a consumer's purchase history and purchase intent - are changing the relationship between consumers and brands.
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Blog

Today’s Save-Money-Live-Better Deal? Over-the-Top Content

  Walmart’s the latest entrant in the over-the-top sweepstakes and it could be one of those deals that will be viewed in the future as an important example of my colleague Andrew Frank’s “IP-Dominant-Gene Theory” that applies to all things media. By acquiring VUDU, Walmart positions itself to be an important intermediary between content providers…

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Blog

Soundtrckr Tries to Marry Location, Music: Marriage Made in Heaven or Shotgun Wedding?

Just when you thought there weren’t any more ways one could use “social” as a modifier for music, along comes Soundtrckr (www.soundtrckr.com). What Soundtrackr has done is marry streaming music, shared playlists and geo-tagging. The result: what the company calls a “geosocial music service.” What users can do is seed a “station” based on a…

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