Dig deeper with timely and topical information that keeps you ahead of the digital curve.
Validate, learn and discover with fresh digital perspectives from successful marketing leaders.
Mike McGuireResearch VP
Mike McGuire specializes in mobile marketing, guiding digital marketers on how context, community, location and time - combined with a consumer's purchase history and purchase intent - are changing the relationship between consumers and brands.
Read Full Bio
Apple iPad Offers Media Companies Hope But Not Yet a Savior
Mike McGuire | January 27, 2010
Rumors being what they are, much of what Steve Jobs announced at the iPad launch event didn’t come as a surprise to the overload crowd at the Yerba Buena Center in San Francisco. The iPad is a “tweener” that fits…
It’s 2010, Didn’t We Bury the Advertising-Supported-Song-Download-Model Last Year?
Mike McGuire | January 14, 2010
Right off the bat, I have to admit, I have not been invited to the Free All Music beta test. But it would appear this CNET blogger was invited. He states he found the experience of watching ads – of…