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Mike McGuire

Research VP
Mike McGuire specializes in mobile marketing, guiding digital marketers on how context, community, location and time - combined with a consumer's purchase history and purchase intent - are changing the relationship between consumers and brands.
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Apple iPad Offers Media Companies Hope But Not Yet a Savior

Mike McGuire | January 27, 2010

Rumors being what they are, much of what Steve Jobs announced at the iPad launch event didn’t come as a surprise to the overload crowd at the Yerba Buena Center in San Francisco. The iPad is a “tweener” that fits…

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It’s 2010, Didn’t We Bury the Advertising-Supported-Song-Download-Model Last Year?

Mike McGuire | January 14, 2010

Right off the bat, I have to admit, I have not been invited to the Free All Music beta test. But it would appear this CNET blogger was invited. He states he found the experience of watching ads – of…

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