Dig deeper with timely and topical information that keeps you ahead of the digital curve.
Validate, learn and discover with fresh digital perspectives from successful marketing leaders.
Mike McGuireResearch VP
Mike McGuire specializes in mobile marketing, guiding digital marketers on how context, community, location and time - combined with a consumer's purchase history and purchase intent - are changing the relationship between consumers and brands.
Read Full Bio
It’s 2010, Didn’t We Bury the Advertising-Supported-Song-Download-Model Last Year?
Right off the bat, I have to admit, I have not been invited to the Free All Music beta test. But it would appear this CNET blogger was invited. He states he found the experience of watching ads – of selecting ads and then watching them – before getting the downloads was “…surprisingly painless.” Now…