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Mike McGuire

Research VP
Mike McGuire specializes in mobile marketing, guiding digital marketers on how context, community, location and time - combined with a consumer's purchase history and purchase intent - are changing the relationship between consumers and brands.
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Blog

Apple iPad Offers Media Companies Hope But Not Yet a Savior

Rumors being what they are, much of what Steve Jobs announced at the iPad launch event didn’t come as a surprise to the overload crowd at the Yerba Buena Center in San Francisco. The iPad is a “tweener” that fits nicely between an iPhone/iTouch and netbook computer. With a 9.7-inch screen weighing in at 1.5…

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Blog

It’s 2010, Didn’t We Bury the Advertising-Supported-Song-Download-Model Last Year?

Right off the bat, I have to admit, I have not been invited to the Free All Music beta test. But it would appear this CNET blogger was invited. He states he found the experience of watching ads – of selecting ads and then watching them – before getting the downloads was “…surprisingly painless.”  Now…

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Gartner for Marketers