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Mike McGuire

Research VP
Mike McGuire specializes in mobile marketing, guiding digital marketers on how context, community, location and time - combined with a consumer's purchase history and purchase intent - are changing the relationship between consumers and brands.
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Blog

iMeem’s Sale to MySpace Music and TopSpin’s Marries “LP” bundle with Royalty free Remix Capability

Mike McGuire | December 15, 2009

A couple of items crossed the mailbox today during that slow run-up to Xmas. My esteemed colleague Andrew Frank pointed me at this story which noted that with iMeem’s sale to MySpace, MySpace did not agree to also purchase the…

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Blog

Apple Buys Lala

Mike McGuire | December 07, 2009

Apple confirmed on 4 December 2009 that it was purchasing Lala, developer of an online streaming music service that lets consumers sign-in and stream music on-demand with the ability to pay $.10/song to build online libraries of albums and playlists…

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Blog

Music as a Service – The Latest Entry in the Subscription Race

Mike McGuire | December 05, 2009

Can “music as a service” really work? While Rhapsody and Napster, and to a lesser degree Nokia’s Comes with Music offering, have built audiences, to be sure, in terms of revenue generated and user accounts, they’ve lived in the shadow…

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