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Mike McGuireResearch VP
Mike McGuire specializes in mobile marketing, guiding digital marketers on how context, community, location and time - combined with a consumer's purchase history and purchase intent - are changing the relationship between consumers and brands.
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Apple Buys Lala
Apple confirmed on 4 December 2009 that it was purchasing Lala, developer of an online streaming music service that lets consumers sign-in and stream music on-demand with the ability to pay $.10/song to build online libraries of albums and playlists of songs. (Songs are also available to download for $.79 each.) This has all the…
Music as a Service – The Latest Entry in the Subscription Race
Can “music as a service” really work? While Rhapsody and Napster, and to a lesser degree Nokia’s Comes with Music offering, have built audiences, to be sure, in terms of revenue generated and user accounts, they’ve lived in the shadow of the Apple’s iTunes store. Now comes MOG, purveyors of an active music-blogging platform reaching…