Mike McGuire

A member of the Gartner Blog Network

Mike McGuire
Research VP
11 years at Gartner
21 years IT industry

Michael McGuire is a research vice president with Gartner's Media Industry Advisory Services. Mr. McGuire covers online music and media distribution, DRM, copyright-related issues, publishing , and how social-networking technology…Read Full Bio

Coverage Areas:

← →

“Free” iPhone Apps Don’t Always have to be . . .

by Mike McGuire  |  October 16, 2009  |  1 Comment

With one minor turn of iPhone App Store policy dial, Apple is enabling all those developers who built “free” iPhone/iPod Touch applications to try and extract a fee for their work. For smaller publishers, or bands or independent labels or video producers, this would seem like a good thing, yes?

Can you say “fremium” app, media companies? I knew you could.

1 Comment »

Category: Online Music media business models online content     Tags:

1 response so far ↓

  • 1 ted   October 17, 2009 at 12:06 am

    hey mike, i guess you’re talking about the new inapp purchase deal that can be applied to free apps? yah pretty crazy. probably a good thing for the little guys. have you seen this site? it’s a list of free apps http://freetouchapps.com/ but i’m not sure if its original. they just wrote about inapp purchase too.