Mike McGuire

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Mike McGuire
Research VP
11 years at Gartner
21 years IT industry

Mike McGuire guides digital marketers on best practices for developing strategies. He specializes in how context, community, location and time — combined with a consumer’s purchase history and purchase intent — are changing the relationship between consumers and brands …Read Full Bio

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“Free” iPhone Apps Don’t Always have to be . . .

by Mike McGuire  |  October 16, 2009  |  1 Comment

With one minor turn of iPhone App Store policy dial, Apple is enabling all those developers who built “free” iPhone/iPod Touch applications to try and extract a fee for their work. For smaller publishers, or bands or independent labels or video producers, this would seem like a good thing, yes?

Can you say “fremium” app, media companies? I knew you could.

1 Comment »

Category: media business models online content Online Music     Tags:

1 response so far ↓

  • 1 ted   October 17, 2009 at 12:06 am

    hey mike, i guess you’re talking about the new inapp purchase deal that can be applied to free apps? yah pretty crazy. probably a good thing for the little guys. have you seen this site? it’s a list of free apps http://freetouchapps.com/ but i’m not sure if its original. they just wrote about inapp purchase too.