mike mcguire's photo

Mike McGuire

Research VP
Mike McGuire specializes in mobile marketing, guiding digital marketers on how context, community, location and time - combined with a consumer's purchase history and purchase intent - are changing the relationship between consumers and brand.
Read Full Bio

Call gartner marketing leaders

In Google Music Search Space Nobody Will Hear You Scream “No, I Meant ‘Iggy and the Stooges’ not the ‘Three Stooges’”

October 30, 2009 | 0 Comments

For many months, nay years me and my ilk have wondered, “What will Google’s play be in online music?” License content and sell it through Google Checkout? Buy a small upstart music service? Well, the answer is no and no. Really, all Google wants to do is just control the search results for music searches.… Read More

France Passes Stern Anti-P2P Law

October 23, 2009 | 0 Comments

So, since France’s three-strikes law has made it through its legislative hurdles and is going to be enacted. If actually works as intended, we should quickly see significant growth in sales of iTunes and other legitimate online services operating in France, correct? I’m doubtful of that actually happening but I’ve been accused of being a… Read More

A Plan to Ease Licensing Challenges for Online Music Services – Less Friction, More Transactions

October 20, 2009 | 0 Comments

Well, this (from Billboard.com, subscription might be required) is nice news. Government regulators, online service providers and performance rights organizations coming together to “pledge” to try and resolve an important obstacle to greater consumer choice in online services: simplifying the process for legitimate online music sites to license content. Imagine that,  a plan to make… Read More

“Free” iPhone Apps Don’t Always have to be . . .

October 16, 2009 | 1 Comment

With one minor turn of iPhone App Store policy dial, Apple is enabling all those developers who built “free” iPhone/iPod Touch applications to try and extract a fee for their work. For smaller publishers, or bands or independent labels or video producers, this would seem like a good thing, yes? Can you say “fremium” app,… Read More

MOG Steps Up From Blogs to Subscription Music Service – Licensing Prowess as Important As Tech

October 14, 2009 | 0 Comments

With today’s introduction, MOG’s All Access service, at $5/month for full interactive-stream access (pick any song, any artist in the catalog and stream the songs without playback restrictions), establishes a new price point for subscription services. While the service won’t actually be available until sometime in November 2009, it will have more than five million… Read More