Research Areas

Dig deeper with timely and topical information that keeps you ahead of the digital curve.

Validate, learn and discover with fresh digital perspectives from successful marketing leaders.

Mike McGuire

Research VP
Mike McGuire specializes in mobile marketing, guiding digital marketers on how context, community, location and time - combined with a consumer's purchase history and purchase intent - are changing the relationship between consumers and brands.
Read Full Bio
In Google Music Search Space Nobody Will Hear You Scream “No, I Meant ‘Iggy and the Stooges’ not the ‘Three Stooges’”

By Mike McGuire | October 30, 2009

For many months, nay years me and my ilk have wondered, “What will Google’s play be in online music?” License content and sell it through Google Checkout? Buy a small upstart music service? Well, the answer is no and no.…

France Passes Stern Anti-P2P Law

By Mike McGuire | October 23, 2009

So, since France’s three-strikes law has made it through its legislative hurdles and is going to be enacted. If actually works as intended, we should quickly see significant growth in sales of iTunes and other legitimate online services operating in…

A Plan to Ease Licensing Challenges for Online Music Services – Less Friction, More Transactions

By Mike McGuire | October 20, 2009

Well, this (from, subscription might be required) is nice news. Government regulators, online service providers and performance rights organizations coming together to “pledge” to try and resolve an important obstacle to greater consumer choice in online services: simplifying the…

“Free” iPhone Apps Don’t Always have to be . . .

By Mike McGuire | October 16, 2009

With one minor turn of iPhone App Store policy dial, Apple is enabling all those developers who built “free” iPhone/iPod Touch applications to try and extract a fee for their work. For smaller publishers, or bands or independent labels or…

MOG Steps Up From Blogs to Subscription Music Service – Licensing Prowess as Important As Tech

By Mike McGuire | October 14, 2009

With today’s introduction, MOG’s All Access service, at $5/month for full interactive-stream access (pick any song, any artist in the catalog and stream the songs without playback restrictions), establishes a new price point for subscription services. While the service won’t…