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Mike McGuire

Research VP
Mike McGuire specializes in mobile marketing, guiding digital marketers on how context, community, location and time - combined with a consumer's purchase history and purchase intent - are changing the relationship between consumers and brands.
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Blog

Yet Another Reason Why Eric Schmidt Quits Apple’s Board?

  OK, maybe Apple would have kept Eric Schmidt, Google’s CEO, on Apple’s board if Google’s tech-hegemony had stopped with Android. Maybe, maybe even the Chrome browser might have been acceptable. But a streaming rental movie business? AppleTV might only be a “hobby” Apple continues to invest in (as Tim Cook, Apple president/COO, said during…

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