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Mike McGuire

Research VP
Mike McGuire specializes in mobile marketing, guiding digital marketers on how context, community, location and time - combined with a consumer's purchase history and purchase intent - are changing the relationship between consumers and brands.
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Size is Relative – It’s the Number of Credit Cards On Account That Matters

Mike McGuire | September 10, 2009

There are currently 100 million active credit cards on account with iTunes. And according to Apple, iTunes is the number one music retailer in the world. Not “number one in online downloads,” but number one. Of all channels. That, my…

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Yet Another Reason Why Eric Schmidt Quits Apple’s Board?

Mike McGuire | September 02, 2009

  OK, maybe Apple would have kept Eric Schmidt, Google’s CEO, on Apple’s board if Google’s tech-hegemony had stopped with Android. Maybe, maybe even the Chrome browser might have been acceptable. But a streaming rental movie business? AppleTV might only…

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