Dig deeper with timely and topical information that keeps you ahead of the digital curve.
Validate, learn and discover with fresh digital perspectives from successful marketing leaders.
Mike McGuireResearch VP
Mike McGuire specializes in mobile marketing, guiding digital marketers on how context, community, location and time - combined with a consumer's purchase history and purchase intent - are changing the relationship between consumers and brands.
Read Full Bio
WMG Buys into Eos While Cisco Buys into the Music Biz
Mike McGuire | August 13, 2009
If the Cisco-Warner Music Group deal to have Warner use Cisco’s Eos platform for developing and hosting its artists websites is any indication of the future of the music labels, it’s about using websites as a way to establish and…
Why the New “Interactive Album” Concept: A Bargain at Any Price?
Mike McGuire | August 12, 2009
You’ve probably seen the stories (like this one) about a rumored “new” format for packaging prerecorded online music into the new digital or interactive album. If true, the promise of some new type of content bundle could be an interesting…