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Mike McGuireResearch VP
Mike McGuire specializes in mobile marketing, guiding digital marketers on how context, community, location and time - combined with a consumer's purchase history and purchase intent - are changing the relationship between consumers and brands.
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WMG Buys into Eos While Cisco Buys into the Music Biz
If the Cisco-Warner Music Group deal to have Warner use Cisco’s Eos platform for developing and hosting its artists websites is any indication of the future of the music labels, it’s about using websites as a way to establish and maintain market relevance, relevance that labels maintained by the control they used to wield by…
Why the New “Interactive Album” Concept: A Bargain at Any Price?
You’ve probably seen the stories (like this one) about a rumored “new” format for packaging prerecorded online music into the new digital or interactive album. If true, the promise of some new type of content bundle could be an interesting new opportunity for music labels to redefine their roles. Or they could totally screw up…