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Mike McGuire

Research VP
Mike McGuire specializes in mobile marketing, guiding digital marketers on how context, community, location and time - combined with a consumer's purchase history and purchase intent - are changing the relationship between consumers and brands.
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Why the New “Interactive Album” Concept: A Bargain at Any Price?

You’ve probably seen the stories (like this one) about a rumored “new” format for packaging prerecorded online music into the new digital or interactive album. If true, the promise of some new type of content bundle could be an interesting new opportunity for music labels to redefine their roles. Or they could totally screw up…

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