Mike McGuire

A member of the Gartner Blog Network

Mike McGuire
Research VP
11 years at Gartner
21 years IT industry

Mike McGuire guides digital marketers on best practices for developing strategies. He specializes in how context, community, location and time — combined with a consumer’s purchase history and purchase intent — are changing the relationship between consumers and brands …Read Full Bio

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Kazaa to Try and Go Straight: Bold New Business Plan or Just a Plea for Attention?

by Mike McGuire  |  July 21, 2009  |  1 Comment

Tis’ the season for contrition, or so it seems.  First Pirate Bay’s buyers last month claimed that they planned to leave their pirate ways behind and offer a legit online music service. Now, it appears that Altnet, parent company of Kazaa – one of the post-Napster file-trading protocols that hit the market soon after Napster – is “talking” to independent labels and even movie studios about getting content licensed in order to launch a legit subscription service.

According to this report, for $20 a month, Australian consumers would get DRM-wrapped content and a catalog far smaller than those offered by existing online services.

To which I can say, the Internet is truly a wonderful thing. Anybody, with any idea, can use it to live out their dreams.

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1 response so far ↓

  • 1 Kimball Brown   July 21, 2009 at 1:13 pm

    Boy, I’d like to get $20 buck a month for DRM-wrapped songs with a small catalog. But I doubt the market will pay for it. Good luck!