Comments on: Online Music Fans Leaving P2P or Just Changing Consumption Patterns? http://blogs.gartner.com/mike_mcguire/2009/07/13/online-music-fans-leaving-p2p-or-just-changing-consumption-patterns/ A member of the Gartner Blog Network Tue, 31 Jan 2012 06:44:10 +0000 hourly 1 http://wordpress.org/?v=3.0.4 By: Mike McGuire http://blogs.gartner.com/mike_mcguire/2009/07/13/online-music-fans-leaving-p2p-or-just-changing-consumption-patterns/comment-page-1/#comment-196 Mike McGuire Wed, 26 Aug 2009 22:23:45 +0000 http://blogs.gartner.com/mike_mcguire/2009/07/13/online-music-fans-leaving-p2p-or-just-changing-consumption-patterns/#comment-196 completely agree. I would argue that the physical artifact won't even be required anymore. . .ticket-stub and e-receipt codes could be enough. In OTWs, I might not even need/want to hang around the venue and, frankly, not every show is a "keeper," as you well know. I think being able access/acquire at some later time will work just as well... completely agree. I would argue that the physical artifact won’t even be required anymore. . .ticket-stub and e-receipt codes could be enough. In OTWs, I might not even need/want to hang around the venue and, frankly, not every show is a “keeper,” as you well know. I think being able access/acquire at some later time will work just as well…

]]> By: James Strohecker http://blogs.gartner.com/mike_mcguire/2009/07/13/online-music-fans-leaving-p2p-or-just-changing-consumption-patterns/comment-page-1/#comment-195 James Strohecker Wed, 26 Aug 2009 20:55:55 +0000 http://blogs.gartner.com/mike_mcguire/2009/07/13/online-music-fans-leaving-p2p-or-just-changing-consumption-patterns/#comment-195 I'd say there's also a new wave of disintermediation being conducted by the bands and their promoters underway. The economy has effected how listeners attend concerts and expect immediate gratification/access to music following the show. Witness the recent audio offers by major bands at the Shoreline Amphitheater in Mountain View, Calif.: * Cold Play, the hot, hip rock band packed the house (22,000+) and then gave away their latest CD to all attendees. It's a full CD - and it's not like the cost was built into the ticket price. * Bands now offer a complete show on CD immediately following the concert if you want to wait, or the CD will be mailed to you. * The Bridge Concert (benefit for the Bridge School, led by Neil and Peggy Young) provides full concert downloads at a minimal donation cost. People don't want to wait for music. And they don't want to pay much. And their attention spans are short. The bands and promoters who're smart are putting the music into concert attendees' hands immediately after a show - which makes a listener more inclined to play the concert, recall the experience, and perhaps promote the band to friends or purchase additional band merchandise. These bands/promoters have adjusted their music delivery methodology and speed in a tight economy where production efficiency (on-demand production) and immediacy is critical. I’d say there’s also a new wave of disintermediation being conducted by the bands and their promoters underway. The economy has effected how listeners attend concerts and expect immediate gratification/access to music following the show.

Witness the recent audio offers by major bands at the Shoreline Amphitheater in Mountain View, Calif.:

* Cold Play, the hot, hip rock band packed the house (22,000+) and then gave away their latest CD to all attendees. It’s a full CD – and it’s not like the cost was built into the ticket price.
* Bands now offer a complete show on CD immediately following the concert if you want to wait, or the CD will be mailed to you.
* The Bridge Concert (benefit for the Bridge School, led by Neil and Peggy Young) provides full concert downloads at a minimal donation cost.

People don’t want to wait for music. And they don’t want to pay much. And their attention spans are short.

The bands and promoters who’re smart are putting the music into concert attendees’ hands immediately after a show – which makes a listener more inclined to play the concert, recall the experience, and perhaps promote the band to friends or purchase additional band merchandise. These bands/promoters have adjusted their music delivery methodology and speed in a tight economy where production efficiency (on-demand production) and immediacy is critical.

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