Dig deeper with timely and topical information that keeps you ahead of the digital curve.
Validate, learn and discover with fresh digital perspectives from successful marketing leaders.
Mike McGuireResearch VP
Mike McGuire specializes in mobile marketing, guiding digital marketers on how context, community, location and time - combined with a consumer's purchase history and purchase intent - are changing the relationship between consumers and brands.
Read Full Bio
Kazaa to Try and Go Straight: Bold New Business Plan or Just a Plea for Attention?
Mike McGuire | July 21, 2009
Tis’ the season for contrition, or so it seems. First Pirate Bay’s buyers last month claimed that they planned to leave their pirate ways behind and offer a legit online music service. Now, it appears that Altnet, parent company of…
Online Music Fans Leaving P2P or Just Changing Consumption Patterns?
Mike McGuire | July 13, 2009
Perhaps it’s a bit early for music rightsholders to call this new information a “turning point” in the battle against file-sharing, but it’s interesting. To me, the Guardian story, noting drops in usage of P2P by certain age groups,…
Finally: Web Radio Services and SoundExchange Settle on Webcasting Rates
Mike McGuire | July 08, 2009
Finally, some important and good news on the digital media front: an agreement on royalty rates and revenue sharing for webcasters such as Pandora will pay to music publishers, labels and other rightsholders. This ends a set of negotiations that…
Network DVR Ruling – The Limitations of Copyright in an Online World; Pirate Bay to go Straight?
Mike McGuire | July 01, 2009
By refusing to back content companies drive to block Cablevision from deploying a network DVR capability, the U.S. Supreme Court has, to my way of thinking (skewed though it maybe), done the content companies a favor. By declining to hear…