mike mcguire's photo

Mike McGuire

Research VP
Mike McGuire specializes in mobile marketing, guiding digital marketers on how context, community, location and time - combined with a consumer's purchase history and purchase intent - are changing the relationship between consumers and brands.
Read Full Bio

Call gartner marketing leaders

Kazaa to Try and Go Straight: Bold New Business Plan or Just a Plea for Attention?

July 21, 2009 | 1 Comment

Tis’ the season for contrition, or so it seems.  First Pirate Bay’s buyers last month claimed that they planned to leave their pirate ways behind and offer a legit online music service. Now, it appears that Altnet, parent company of Kazaa – one of the post-Napster file-trading protocols that hit the market soon after Napster… Read More

Online Music Fans Leaving P2P or Just Changing Consumption Patterns?

July 13, 2009 | 2 Comments

  Perhaps it’s a bit early for music rightsholders to call this new information a “turning point” in the battle against file-sharing, but it’s interesting. To me, the Guardian story, noting drops in usage of P2P by certain age groups, underscores what we pointed out in several recent documents — How Online Consumers in Italy… Read More

Finally: Web Radio Services and SoundExchange Settle on Webcasting Rates

July 8, 2009 | 0 Comments

Finally, some important and good news on the digital media front: an agreement on royalty rates and revenue sharing for webcasters such as Pandora will pay to music publishers, labels and other rightsholders. This ends a set of negotiations that lasted two years and was either going to eviscerate the online earning power of artists… Read More

Network DVR Ruling – The Limitations of Copyright in an Online World; Pirate Bay to go Straight?

July 1, 2009 | 0 Comments

By refusing to back content companies drive to block Cablevision from deploying a network DVR capability, the U.S. Supreme Court has, to my way of thinking (skewed though it maybe), done the content companies a favor. By declining to hear the content companies appeal from a lower court ruling which held that Cablevision’s planned deployment… Read More