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Mike McGuire

Research VP
Mike McGuire specializes in mobile marketing, guiding digital marketers on how context, community, location and time - combined with a consumer's purchase history and purchase intent - are changing the relationship between consumers and brands.
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Blog

Online Music Fans Leaving P2P or Just Changing Consumption Patterns?

  Perhaps it’s a bit early for music rightsholders to call this new information a “turning point” in the battle against file-sharing, but it’s interesting. To me, the Guardian story, noting drops in usage of P2P by certain age groups, underscores what we pointed out in several recent documents — How Online Consumers in Italy…

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Finally: Web Radio Services and SoundExchange Settle on Webcasting Rates

Finally, some important and good news on the digital media front: an agreement on royalty rates and revenue sharing for webcasters such as Pandora will pay to music publishers, labels and other rightsholders. This ends a set of negotiations that lasted two years and was either going to eviscerate the online earning power of artists…

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Network DVR Ruling – The Limitations of Copyright in an Online World; Pirate Bay to go Straight?

By refusing to back content companies drive to block Cablevision from deploying a network DVR capability, the U.S. Supreme Court has, to my way of thinking (skewed though it maybe), done the content companies a favor. By declining to hear the content companies appeal from a lower court ruling which held that Cablevision’s planned deployment…

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