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Mike McGuire

Research VP
Mike McGuire specializes in mobile marketing, guiding digital marketers on how context, community, location and time - combined with a consumer's purchase history and purchase intent - are changing the relationship between consumers and brands.
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Record Label and UK Service Provider to Launch New Online Music Service: They’ll be Watching You

By Mike McGuire | June 16, 2009

It appears that Universal Music and Virgin Media – a UK ISP – are going to deploy an online music service, the description of which makes it sound as if it came from one of the white papers I worked…

Ten Years Later After, a New Media World: Napster’s 10-year Anniversary

By Mike McGuire | June 01, 2009

Nostalgia is death. So, far be it from me to wax nostalgic about just about anything, but letting the 10-year anniversary of Shawn Fanning’s single-handed destabilization of the media industry go by without mention doesn’t seem right. In short, my…