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Mike McGuire

Research VP
Mike McGuire specializes in mobile marketing, guiding digital marketers on how context, community, location and time - combined with a consumer's purchase history and purchase intent - are changing the relationship between consumers and brand.
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Record Label and UK Service Provider to Launch New Online Music Service: They’ll be Watching You

June 16, 2009 | 0 Comments

It appears that Universal Music and Virgin Media – a UK ISP – are going to deploy an online music service, the description of which makes it sound as if it came from one of the white papers I worked on with the Berkman Center for Internet and Society at Harvard Law School, back in… Read More

Ten Years Later After, a New Media World: Napster’s 10-year Anniversary

June 1, 2009 | 2 Comments

Nostalgia is death. So, far be it from me to wax nostalgic about just about anything, but letting the 10-year anniversary of Shawn Fanning’s single-handed destabilization of the media industry go by without mention doesn’t seem right. In short, my feeling about Napster requires me to paraphrase TV critic Tim Goodman of the SF Chronicle:… Read More